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Facebook, in a move that seems to be a direct challenge to Snapchat's goals, has announced plans to open the closed beta version of Spark AR on Instagram, allowing any developer to create and share AR filters on the Internet. platform.
Facebook promises easy filters, thanks to the drag-and-drop feature.
The Spark AR Facebook tool, designed to create RA effects, allows anyone to create custom face filters and other effects on Instagram stories.
The Spark AR tool was previously reserved for creators of certified ads, but the new update will allow anyone to create and download their own AR filters on Instagram.
As with Snapchat Lens Studio, it is clear that Spark AR Studio is aimed at creators with some experience of similar programs, although Instagram encourages all artists to try it.
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Instagram introduced anti-AR filters in May 2018, but its popularity was not made public until creators joined the closed beta version of the Spark AR tool last October.
Since the update is likely to add a number of face filters to the Stories feature, Instagram has added the ability to browse effects instead of Stories camera effects so users can discover and experiment with new AR filters.
At the annual F8 developer conference held earlier this year, Facebook announced that Spark AR had left the closed beta for Instagram.
The company says that more than a billion people have used the RA effects created on the Spark AR platform, including Facebook, Instagram, Messenger and Portal.
Spark AR Studio has supported Windows in April and can be downloaded for free under Windows and Mac to create filters.
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