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News Now Dubai – United Arab Emirates (Agencies)
Facebook has seen an increase in user interaction and participation in the first half of 2019, according to the company's own tools for advertisers.
Despite frequent scandals, privacy breaches and service disruptions, it seems that users are kidding.
Rising participation is good news before Facebook releases its second-quarter results report, which follows congressional hearings on the company's proposal to launch an encrypted digital currency called Libra.
Rising participation is good news before Facebook releases its second-quarter results report, which follows congressional hearings on the company's proposal to launch an encrypted digital currency called Libra.
According to Audience Insights, Facebook has seen an increase in the average number of comments, ads, and ads that users have clicked on the platform between January and July.
Advertisers on Facebook also use the "Audience Insights" tool to collect data on specific demographics that they can target in ads.
The average monthly participation in the United States between January 3 and July 18 has increased as follows:
• Published comments went from 6 to 8.
• Popular posts went from 9 to 13.
• The ads clicked increased from 13 to 17.
While the average monthly increase was global:
• Published comments went from 4 to 5.
• Popular posts went from 9 to 13.
• The ads clicked increased from 8 to 11.
The data is based on the measure of activity over the past 30 days, said Daniel Newman, senior badyst at Futurum Research, which focuses on digital technology: Facebook continues to improve its data and algorithms.
"This means that users are seeing more and more relevant content, which will of course lead to greater participation on the platform."
Facebook estimates, however, that its portfolio has 2.7 billion users per month, of which 1.56 billion daily users on Facebook, but that the company's growth has slowed down in key markets, particularly in the United States. United States and Europe.
"Stories" is one of the most important growth areas of Facebook, which users can post on Facebook, Entagram, WebSab and Messenger.
In April, the company said: The reporting has more than 500 million users a day.
Image Source: STORYBLOCKS
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