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The interest of technology companies for the podcast has become a new level and Google wants to catch up with its search engine by improving the way search and display search results when it This is about podcasts.
Now, if you search for a podcast and write a keyword with the word podcast, it will show you in a special map some episodes of different podcast programs badociated with the keyword with details about each episode such as duration, title , the avatar and a short description.
Previously, when searching for podcasts, Google offered a list of popular programs with links to access through its podcast service or various other services.
Google added that it would support the display and operation of podcasts from other podcast hosting services, which is important for programs published exclusively on certain platforms such as than Spotify or the Apple service.
Google relies primarily on RSS links to archive podcast episodes and better display them in search results. It is currently possible to search more than 2 million archived episodes. Others will be added periodically, with improvements in the way the search results are organized to take into account the number of listeners and the reliability of the podcast.
It should be noted that Google Voice Assistant also supports podcast playback by uttering voice commands such as Hey Google, reads a podcast about, and then mentions the podcast topic to search for.
Thus, Google treats podcasts the same way they do with YouTube videos to distinguish them from web pages only, although it currently directs the user to the Google podcast site to play episodes.
Searching for podcasts has always been a difficult task due to the limited capabilities of their search engines, but with Google's search capabilities, it will be easier to access specific podcast episodes and more programs on a specific topic, rather than searching for the full name of the podcast and revisiting its episodes to find the most appropriate episode.
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