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Apple made a big surprise by announcing the number of batteries it replaced in 2018, which represents 11 million batteries.
According to The Verg, the company has launched a program since its iPhone 6 to new versions, allowing customers to replace the battery for $ 29. Tim Cook, CEO of the company, said at a meeting with the workers that the number of batteries replaced in 2018 exceeded all expectations and all indicators, which typically ranged between one million and two million batteries. This prompted the company to reduce its earnings guidance for the first quarter of 2019.
The crisis is that 11 million customers have replaced their phone batteries for only $ 29, instead of spending $ 1,000 to buy a new phone, losing $ 11 billion to the company.
In a meeting with staff, Cook said that battery replacement was a reason for the decline in sales, as many users replaced their batteries, which made them more satisfied with the performance of their batteries. devices and kept them without buying the most recent versions. Billions of dollars of new phones, and called during the meeting with his staff to find solutions to the problem of the battery not to fall in the future.
Jean-Louis Gacy, former CEO of Apple, defended the decision to replace the batteries, saying that everyone was perceived as a decline in profits, but that sales in China and the launch of the version "s "from the iPhone had a bigger role. Apple's revenue growth went from 30% to just 2% between versions 6 and 6. The temptations offered on the 6S did not convince many to acquire it, as was the case for the iPhone X and XS.
Gbady said that one of the benefits of the 11 million customers replacing their batteries is to get $ 319 million worth of battery replacement and to keep 11 million customers who continue to pay for the services of Apple instead of switching to Android devices.
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