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I Aton Couture is a fashion design house based in Melbourne and founded by Jacob Lubinu and Anthony Peturino in 1995. I heard them in Paris, where they were famous for their distinctive wedding dresses and Hollywood stars wearing costumes like Tina Arena, Dita von Teese Charlize Theron, Kylie Minogue, Melissa George, Dannii Minogue, Goodrem Delta, Lily Colean and Keisha Whitaker.
At one of the big weddings I was invited to in Lebanon (the marriage of Lea Said and Habib Eid), I was surprised by the beautiful dress worn by the bride designed by Dar Gattoun . This dress was very distinctive in terms of fabric or history or beautiful and exquisite combinations. I was also surprised at the arrival of these creators in Beirut through the beautiful Lebanese wedding dress Lea Said, despite the Lebanese designers we have in our country, but it must be said that this dress is a charming touch that I have rarely found in my lifetime and that I am still among Lebanese and international designers. The bride said she had asked her at one of Paris' largest wedding stores and asked her to add a kashakash tail to the wedding. church. Indeed, my curiosity prompted me to contact the designers via email to find out how these designers arrived at Malbourn and how their fame spread around the world.
The beautiful Lebanese bride Lea Said
The bride, Lea Said and Habib Eid
Jacob and Anthony did not have enough time for the interviews, so I could only gather information from their press service by resuming some of their comments during an online discussion.
The beginning
The designers first settled at Ascot Vale, then at Prahran in Malbourn, with an exhibition room and an operator, to design evening dresses and wedding dresses. Renowned for his skilled manual work and his attention to detail, JA Aton has become one of the favorites of the Australian community and elite. Both designers belong to Italian backgrounds that blend in with the elegance of banana and use traditional methods in their unique dresses. Over the years, this fashion house has attracted a local and international clientele, based on the quality of the materials used and the reputation of execution and creative innovation.
Collection Wedding Dresses
JA Aton Couture has received many prestigious awards, including the 2009 Mary Claire Awards from the best designers of evening dresses and many Australian dresses. In addition to special sewing applications, Dar has also designed many evening dresses specifically designed for the red carpet.
On January 10, 2008, the showroom was overwhelmed and the heavy financial loss forced designers to delay the opening of the J & Aton Couture showroom in New York. But later, they opened their luxury showroom in the American fashion city.
The bride
Wives often trust Jacob Lobino and Anthony Petorino, creative designers who rely on JA's international fame: they tell them that they never expected to receive so much praise from men. "We come from a different angle because we are men," says Lubino. "We design women as men want to watch them." "We started this activity without any financial support and every time we sold a dress, we bought what we needed: sewing machines, equipment, etc.," recalls Lubino. Pitorino and Lubino are both from Italian families and similar backgrounds. Their ability to understand each other also made them brilliant in the business world.
Their relationship
How have two boys from the working clbad and Italian families living in the suburbs of Melbourne since the early 1970s become fashion designers, arguably one of the most famous fashion designers in the world? Australia?
"I have a discouraging past," says Petorino, who tells of his comfortable education to Moonee Ponds, his father, the accountant and his housewife. And how everything collapsed when his father, aged 10, was jailed for embezzlement. "
"I do not really mind mentioning it," he said.
The two men are not only close to each other, but also to their family for two decades, since the boys were students at the design school. Pittorino's younger sister is their personal badistant. They shop together at least once a week. If Lubino has a problem, it is likely that Petitino will encircle it, making it easier to sew and clean.
Jacob Luppino-Anthony Pittorino
Private life
For Lubino, this is a "weird duet". Although they share the same apartment in St Kilda, they do not have a romantic relationship, as many badume in the fashion industry. Neither one nor the other has a partner.
"We are married to our work," says Lubino. "I think it's a friendship, a relationship that can be different, and I do not think people really understand that relationship."
US market and price
He intrigued a number of wealthy Americans. "The opportunities there are very spectacular," said Peturino. "For example, we have customers who pay the price of a dress for $ 30,000 and that is rarely found in Australia.
The dress J & # 39; Aton works in keeping with the tradition of the European fashion house, where the person will wear the fabric and cut it, then will hang it to the person, then sew it by hand, hand it over and then will decorate with very small pearls. The simple dress is usually sold for $ 10,000, but the wedding dress often costs between $ 30,000 and $ 40,000 for a more elaborate dress on the embroidery side.
World famous
Their life is on their shoulders and their eyes on the border
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