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With the card, Apple aims to attract iPhone owners for a 2% refund on purchases made with Apple Pay, as well as the lack of fees and the badociated money management application, while the credit card Goldman Sachs The bank focuses on its consumer banking brand (Marcus), which began in 2015, alongside its trading and investment banking activities.
The company also explained that its card was not intended to compete directly with premium cards, such as cards (Chase Sapphire) or (American Express Platinum), but that the goal being that each iPhone owner can access On a large scale, the registration requirements will not be as strict as these cards. .
Apple offers an option for a physical titanium card, but without a visible number. Instead, the card number is stored on a secure chip inside the iPhone, creating virtual numbers for online purchases or phone calls requiring a number.
Experts say the map will likely be low the first year, but could generate revenue of about $ 1.4 billion by 2023.
The company now has nearly 50 million Apple Pay users, but for a company the size of an Apple making a $ 265.6 billion business turnover for the fiscal year 2018, the turnover is less important than keeping its customers tied to its brand.
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