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Sports organizations seek to grow and increase their resources through sports marketing, which involves participation between them and society, which has become a very important element of sports marketing.
The components of sports marketing include several elements, including:
1- product: What is a high demand product? This is the most famous and most sought after player of the public.
Place: The number of marketing stores in the regions or neighborhoods, as well as the online store.
3. price: Price elasticity by product.
4- Offers: The community is looking for offers to reduce purchasing costs for the customer.
5 people: Who is responsible for product marketing? And their productive efficiency in marketing.
6. Operations: How to be the operational management of product delivery and what is the appropriate marketing methodology?
These six marketing components contribute to the design of a successful investment trajectory for sports organizations, helping to diversify their income in a consistent and long-term manner.
Al Nasr Club
A Saudi club with a large public base in the Kingdom and Arab countries has won many tournaments. He increased his investments by applying a marketing approach to his products by offering them to his fans by establishing a club in the kingdom. I saw the club store in Al Khobar. I have seen many products with different designs, and I've seen the best player's numbering service from one of the onlookers. When I approached this methodology, I found that the club had applied the sports marketing method to diversify its revenue between sponsorships and subscriptions, as well as the presence of honorary members who supported the club in order to balance costs and profitability with long term.
Club Zamalek:
An Egyptian club with a great history and a popular base in Egypt and abroad, where it uses sports marketing, uses its badets and properties to invest through annual subscriptions, and offers to Other products on its behalf to constantly reduce costs and long-term.
Society WWE For free wrestling:
Is a world-renowned American company that offers free wrestling and has a world-clbad public base. Since the creation of the company – and until today – the investments increase through the work of international tours between the countries of the world, to make interesting offers.
Manchester United:
One of the most famous sports clubs in the UK and around the world, with a large audience around the world and full of safes at tournaments. The club uses the approach of sports marketing in different ways through:
1. Introduce the player's favorite items to the public in different ways in all parts of the world.
2 – annual subscriptions to attend matches.
3 – Enter the mbades at the club and look at the pictures of the players and heroines.
4 – Sponsorship and advertising on the walls of the club and on players' shirts.
Zamalek uses the club's badets and properties to provide recreation and fitness services to the Egyptian community at different prices. A.
The marketing method differs from wwe's: it is based on the offers offered the week from Monday to Tuesday, on the monthly offer on the Sunday of each month, on tour work around the world and on TV marketing promotions. through advertising on the company's programs and withdrawal of the offer. Weekly with a monthly subscription of $ 10 wavo.com ; All this comes under the heading of sports marketing: to diversify their income, other than buying tickets and increasing the investment area in a consistent and long-term manner.
In Manchester United, sports marketing offers performance and productivity during the game. When performance is high, the marketing value of the club is increased by offering products and services that are different from others in terms of positive design.
As a result, all sports and non-sport investment organizations strive to turn their investment idea into reality by identifying the opportunities and strengths that can be exploited to achieve the common interests of the organization and the community, in identifying and avoiding weaknesses.
Yes, the actions of each organization differ from each other, but fall under marketing, which requires designing a long-term investment trajectory by answering the question: How to network between the organization and the community ?, and how to turn my investment idea into reality?
Abdulrahman Ali Al Dosari
Researcher and trainer in business management
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