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US basketball players take a new path to invest their money
Arab Arab Team
July 22, 2019
The stars of the NBA entered the world of sports investments in football clubs, including King LeBron James and James Harden.
Although MLS clubs can not compete with other US sports tournaments in terms of revenue, football is a growing market for wealthy sports investors.
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The latest American basketball star entered the world of investment in football clubs is Houston Hotspur star James Harden, who acquired shares in football facilities and clubs.
James Harden, the most valuable player of the NBA 2018, received earlier this month a share of the property from Emirates Stadium, home of Arsenal.
Harden recently appeared in football stadiums, where he was at the NRC Stadium in Houston last Saturday to follow up with Bayern Munich at the International Champion's Cup, won 3 to 1 by the German team.
Hardin also invested his money in a minority stake in Houston Dynamo and Houston Dash, where he acquired a stake in the group that controls the MLS and NWSL clubs as well as their 22,000-pound stadium.
Although former sports stars have tended to invest their money by opening a restaurant or pub in cities where they have become local legends, they are now very rich, but the situation has changed somewhat and investment in football is becoming a reality for basketball stars.
James Harden will receive an annual salary of $ 38 million next season. This 29 year old player is one of the most heavily paid players in the league.
Hardin bets on the Houston contract in which he has invested some of his wealth, considering it as a way to deepen his relationship with the city, where he has become a big star, while playing a growing role in the greatest sport of the world.
"I've invested here, it's my city, I'm here to stay and I know I need the Houston Rockets to win a championship, and I'll be coming soon, but I had to show my appreciation and everyone knows that I'm part of this city and that I'm here forever, "said Harden.
Harden has also chosen this path by investing his money in football clubs, where he sees an opportunity to develop his brand around the world. In the past four or five years, he has become a football fan.
James has long been a fan of the "Viva" video game series, which has helped him deepen his relationship and interest in football, as well as his relationships with Adidas global apparel and sporting goods.
The Houston Rockets star has signed a $ 200 million long-term shoe contract with Adidas, a formidable front for the company, which is one of the giants of American basketball.
The player will help enhance the image of the Houston Dynamo Club, all the more since it has 9.8 million followers on Instagram, 6.3 million on Twitter and 3.3 million members of the MLS.
Harden, who is not the only one to have invested in football clubs, was preceded by King LeBron James, who became a 26-year-old investor when he acquired a stake in Liverpool in 2011.
LeBron entered into a joint venture with Liverpool's parent company, which earned 2% of the club's value, which has increased five-fold over last year.
Steve Nash, who retired from American basketball and has won the title twice, invested his money by taking a stake in the Vancouver White Cabs in 2008, three years before joining the MLS.
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