[ad_1]
This occurred during a speech delivered at a summit organized by the University of Oxford in collaboration with the University of SOS in London and titled "Sport." and digital diplomacy: a vision of the future ".
Al-Thawadi highlighted the importance of football and football as the most popular game in the world to unite people and overcome cultural differences, highlighting the importance of the opportunity offered by the Cup of the Qatar soccer world, Qatar 2022, to make the world known to Arab culture. The State of Qatar will welcome hundreds of thousands of spectators from around the world in 2022. This visit will be the first of many in the Arab world and in the region, and I am confident that this football event will inform the public and the fans. visitors about the nature of our region, its culture and its hospitality. That as much in our region as in Russia in 2018, which changed the vision of millions of people after the tournament. "
The Summit was chaired by MM. Cornelio Bejola from Oxford University and Simon Rovey from SOS University London. Experts, scholars and intellectuals, including representatives from UNESCO and the United Nations, the United Nations Organization for the Organization of the Olympic Games in the United Kingdom and the Red Cross, participated in this summit. . They touched on several aspects of sports diplomacy and its importance in the world.
In this context, Al-Thawadi highlighted the vital role played by the CSR CSR program, the dazzling generation, which aims to bring positive social change to the lives of young people around the world. "The dazzling generation program is investing the potential of football to help girls And boys in disadvantaged communities, by enhancing their leadership and social skills, are active in seven countries in the region and around the world."
Fatima Ali Al Naimi, communications director of the Supreme Committee, spoke of the role of digital media in promoting positive messages of major events and in ensuring the participation of community members not only in the community. organization of events, but also to investment opportunities for host countries. The State of Qatar is looking to organize the most important tournament in the history of this global event, taking advantage of the technical development and dissemination of social media that allows us to reach all segments of society directly. and to ensure that communication is interactive and not one-sided, as in traditional media. And is considered a Digital Taj by one of the most important elements that will enrich the visiting supporters during the year 2022, and will ensure that all aspects are an exceptional experience.
In addition, Al-Naimi discussed the organization of the World Cup in Russia and insisted that the Higher Committee wanted to learn from it, saying: "Although the mbades and the different media have a Negative idea of Russia, however, the World Cup has changed their point of view.Russia is a safe and successful tournament, and the Russian people welcomed the people.We work closely with the Russian organizers and with FIFA to take advantage of the Russian experience to host a separate version of the World Cup in 2022.
(Higher Committee for Projects and Heritage)
[ad_2]
Source link
