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LeBron James signed with PepsiCo after 17 years with Coca-Cola, ESPN’s Brian Windhorst has confirmed (the news was originally reported by Front Office Sports).
James is expected to promote the Mountain Dew brand, which is one of the main sponsors of the NBA.
PepsiCo has been the league’s official beverage partner since 2015.
James initially signed with Coca-Cola in the summer of 2003. His deal expired last year as the two sides were unable to reach an extension.
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