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Users familiar with webOS will immediately notice that the attractive and updated home screen has been redesigned for better usability to meet the needs of viewers’ ever-changing content consumption habits. The new Home screen provides faster access to the most frequently used apps and streamlines content discovery with the ability to receive recommendations based on user preferences and viewing history. To display recommended content and related information at a glance, the new home is displayed full screen as a central hub for settings and the larger webOS ecosystem.
Beyond the new premium design, LG’s new Magic Remote offers simpler controls when using voice recognition with multi-AI offerings from LG ThinQ, Amazon Alexa or Google Assistant.* Simple to navigate, stylish, easy to hold and use, the Magic remote offers more user-friendly features, including quick connections between the TV and other devices and hot keys to access popular content providers like Netflix, Amazon Prime Video and Disney +.** Magic Tap, a one-touch near-field communication (NFC) function of the Magic Remote, provides near-instant access to a multitude of exciting viewing possibilities. By simply touching an NFC-enabled smartphone*** on the remote, viewers can share their phone’s content to LG TVs or vice versa. Users can also view the content stored in these mobile phones on their LG TVs while continuing to use their favorite smartphone apps and features.
Leveraging LG’s latest artificial intelligence technology, TV voice commands and Magic Remote Control, viewers can simply get the information they need using their voice. Magic Explorer, an enhanced version of LG’s Magic Link, can provide informative content related to what is displayed on the screen so that viewers can learn more about the actors, locations and other items of interest in the movies and shows they watch. The content dependent feature can also provide a simple and user-friendly shopping experience for products appearing on some broadcast channels and LG TV services including Live TV, Gallery, Settings and TV Guide by changing the cursor color whenever Magic Explorer has information to share.
Additionally, the new Next Picks feature can analyze viewer preferences to discover more content suited to their tastes. Using the viewing history data, Next Picks can recommend two live programs from streaming offers or set-top boxes, as well as a VOD title or app that viewers will find most to their liking. which will save them the time and hassle of finding what to watch next.
“The latest version of our open and user-friendly webOS 6.0 television platform represents the most significant update since webOS launched in 2014,” said Park hyoung-sei, president of LG Home Entertainment Company. “With the new edition of webOS, LG demonstrates its commitment to providing services, products and technologies that meet the needs and wants of our valued customers.”
LG CES Visitors® Virtual showroom 2021 of January 11-14 will be able to discover the latest LG televisions with webOS 6.0. Follow LG’s other CES announcements on social media using # LGCES2021 and # CES2021.
* Voice recognition of applied series: 2021 OLED, NanoCell, UHD Smart TV and FHD TV with magic ready. Hands-free applied series: R1, Z1, M1, G1, NANO9Z, NANO9X, NANO99, NANO95.
** The selection of shortcut keys varies by country.
*** Restrictions apply. Some functions may only be available with certain smartphones.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $ 53 billion global innovator in technology and manufacturing. in the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar power solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to making people happy by exceeding expectations for today and tomorrow. LG is an ENERGY STAR 2020® Partner of excellence supported by the year. www.LG.com.
SOURCE LG Electronics United States
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