Microsoft was fortunate enough to storm the market with Windows Mixed Reality but failed to capitalize on the Windows platform by making IT requirements too high, limiting the market to dwindling demographers. who use desktop PCs or the very small segment that uses laptops with good graphics cards.
The platform has struggled to gain market share and it now seems that Microsoft has decided to stop trying to achieve it.
WindowsUnited.de reports that recent changes to the Microsoft Affiliate Program reflect the platforms that Microsoft wants to support.
It should be noted that Microsoft will no longer pay commission on mixed-reality Windows headsets sold through the Microsoft Store. They join Windows Phone and the Microsoft Band as being zero-rated – it's not really the best company.
In an email, Microsoft says:
With this reclassification, we will focus our investment activities on Surface and Xbox products. rather than on the following product categories
Other products that Microsoft will no longer be promoting include Xbox Live, Visual Studio and Windows cards, but these are never products that have been pushed to any degree by affiliate members.
The Xbox Game Pass is however a big surprise, as it is considered the key to the future of Microsoft's Netflix of Gaming.
Microsoft is increasingly seeing the mixed reality of Windows as a business rather than a consumer product. Does this change prove that Microsoft has abandoned the WMR consumer? Let us know below.