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LinkedIn is looking to help users share their personal stories more and maximize their presence on the platform, with the addition of a range of new features for individual member profiles in the app.
First, LinkedIn is adding a new video coverage option, which will allow users to add an intro video that people can see when they visit their LinkedIn list.
As you can see in this example, the new tool will allow job seekers on the platform to share a quick video overview of their skills and experience, while business owners could potentially use the option to promote their products and services via a quick intro clip.
As explained by LinkedIn:
“Once you’ve added your cover story, an orange ring will appear around your profile photo, and a preview of your video will automatically play silently in your photo frame (we like to think of it as the “Harry Potter” effect. ). And stay tuned for captioning capabilities to come. “
This can be used in a number of different ways, adding a whole new consideration to your personal presentation in the app, while also putting more emphasis on video content, which has become a much more important part of LinkedIn – and indeed, all of them. social platforms – over time.
In addition to this, LinkedIn is also adding a new, optional field for gender pronouns at the top of user profiles, giving people more ways to express their identity.
Which is also becoming increasingly important – according to LinkedIn, 70% of job seekers believe it is important for recruiters and hiring managers to know their gender pronouns, while 72% of hiring managers agree and think it shows respect.
Finally, in what is perhaps the most important of the new additions as a whole, LinkedIn is also launching a new “ creator mode ” for profiles, which will allow users to showcase their activity and engagement on the platform. in a whole new way.
As explained by LinkedIn:
“At the heart of our ecosystem is our community of creators. People love to see creators giving their opinion on what’s going on in the news or sharing information about a specific industry – whether it’s a post. , a video, an article or even a comment. If that’s you, check out the new creator mode in your profile dashboard. “
As you can see here, when the new ‘Creator Mode’ option is enabled, users will be able to add a selection of hashtags to indicate the topics they post the most on the platform, which will help LinkedIn present them to interested audiences. Creator mode will also move your “Featured” and “Activity” sections to the top of your profile to more prominently display the content you post, while your “Connect” button will update to “Follow” at the top of your profile. place, to help users create an audience in the app.
Creator mode will also put more emphasis on your LinkedIn Live broadcasts, putting more emphasis on the content you share in the app.
“If you’re a LinkedIn Live broadcaster, your profile background will now show your live broadcast when you start broadcasting, which will help increase the visibility of your content.
This is an important update to the LinkedIn Creator Layout, which focuses on the content you post to the platform, with a view to building an audience in the app.
The update is part of LinkedIn’s growing focus on content creators on the platform. Last month, LinkedIn posted a new job posting for a community leader, focused on supporting LinkedIn creators around the world, who will be part of a new team designed to create new opportunities and incentive programs for creators to keep posting updates.
With content shared on the platform Up 50% year-over-year in 2020, LinkedIn is keen to keep its main voices active, in order to continue this growth – and for that, it seeks to invest in new initiatives like Creator Mode to better incentivize people with thoughts, and set more important follow-ups in the app.
This could possibly see LinkedIn offering revenue sharing programs to top creators as well. The platform has yet to reach that level, but Creator Mode is a step in that direction, with more emphasis on people who spark conversations and engagement on the platform.
As such, it could be a big addition. If you’re looking for ways to boost your LinkedIn presence, this will be a major update and could end up bringing significant benefits to your personal branding and industry profile building efforts.
LinkedIn says all of these new features will be rolling out to all members, worldwide, starting this week.
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