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As Lionel Messi’s transfer to PSG gets closer and closer, with only one medical examination remaining – which is supposed to be a formality, CMRthoughts turned to the business side of the business.
Of course, Messi will arrive as a free agent with no transfer fees, but he will also become PSG’s highest paid player and remain world number one in football with a net annual salary of € 40m l ‘waits in France. A figure that exceeds Neymar’s annual salary of 36 million euros.
While PSG, like the rest of France and world football, suffers as a result of the financial difficulties of the past 18 months, the club’s investment represents a significant expense even for an institution enjoying the gigantic support of PSG after losses of 125 million euros in the 2019/20 fiscal year alone and a declared deficit of between 250 M € and 300 M €.
However, Messi’s arrival could prove to be a significant financial boon for Paris, as stated by Grégoire Kopp, creator of GRK Impact & Comms, a management agency. CMR:
“Lionel Messi was directly and indirectly responsible for 30% of Barça’s income. It’s very consistent. It opens up new markets.
Although Ligue 1’s latest extended broadcast deal has just been finalized, in terrible timing for the LFP with the world’s greatest player now likely to be added to the league, Ligue 1 will also aim to pull the make the most of the deal and grow. in new markets, just like Neymar’s presence did. A broadcast deal with streamer Star from Dinsey in Brazil was reached last month.
Virgile Caillet, General Delegate of Union Sport et Cycle, leader of the sport and leisure sector, explained to CMR this:
“As soon as you recruit him, you almost automatically have additional income; derivative products, ticketing, partners. This is an opportunity not to be missed. “
Incredibly, another 200,000-300,000 PSG jerseys are expected to be sold in the wake of Messi’s arrival in Paris and Kopp even predicts that Parisian tourism could possibly benefit from a bump thanks to Messi’s signing, noting that “5% to 10% of the tourists who went to Barcelona went there for Messi.”
Messi’s on-pitch impact in French football is expected to be more than seismic, but the 34-year-old Argentina striker could also take French football to another level entirely off the pitch.
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