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Price is still the most important criterion in choosing a place to eat, but more and more Lithuanian men choose cafes and restaurants according to the speed of service, and women give priority to the coffee menu. Even 47.5% Men reported that fast service for them was more important than the wide choice of food offered by coffee (32.6 percent).
A Spinter Research survey commissioned by VCUP also revealed that coffee cuts are less appealing to Lithuanians. Only two in ten men and women who participated in the survey come to cafes for coffee and special offers.
Eating habits change by increasing employment
Comparing the flow of visitors VCUP in recent years, the number of visitors is increasing steadily. According to the head of the company, in the first half of this year, cafes and restaurants in supermarkets visited 16.95%. more people than at the same time last year. The business turnover of coffee has increased by 30.09%. and reached 2 894 808 Eur.
"As in many parts of the world, eating in cafes and restaurants becomes a routine for Lithuanians.The study only confirmed the trend that Vilnius residents want to eat fast and Ona Nevinskienė, general manager of the VCUP, estimates that six out of ten respondents usually choose their meals based on price, while for women, the variety of dishes and the menu offered (50.2%), the speed of service ( 36%), the opportunity to enjoy food on the outdoor terrace (30.2%) are also very important.The priorities of men are different: the speed of service (47.5%), the variety of men (32 , 6%) .The smallest number of men is motivated by a view through the window, with only 9.7% pointing to this choice. "
O. According to Nevinskienė, visitors to VCUP – perfectly plan their time, aimed at the supermarket. similar developments are found in the coffee and restaurant sector. "More and more hobbyists come to know what you want to eat for lunch, so our goal is to make sure there's something for everyone: favorite snacks and pizzerias. young people to Asian cuisine, sushi and traditional dishes, "said the general manager of VCUP
According to the data, the highest growth of summer visitors is observed in restaurants with terraces in full According to the director, the work of the terrace started this year very early, already beginning of April.By comparing the data from April to June of this year and from the previous year, the figure of 39. business of the terraces rose 35.79%, compared with the previous year, traffic increased by 20.63%
"The average number of terraces on the VCUP per month reached 70 thousand. people. They are mostly young people and families with children. On average, a meal is spent up to 10 Eur. As the weather in Lithuania allows us to enjoy long and warm evenings in the open air, the people of Vilnius are eager to eat in terraces with a VCUP of 7. We find that this place is becoming more and more popular, "says O. Nevinskienė. The location of the mall has a great influence. [19659015] A study of the company "Spinter tyrimai", a survey of the working-age population in Lithuania, was commissioned by VCUP on this year's survey of more than 500 people living in Vilnius and in the region
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