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In an interview with Motortrend, Elon Musk explained why the auto industry still can not follow them and what are the company's plans for the future.
When asked why he thought the other automakers were struggling to catch up with Tesla, Musk said they had not even tried to compete because they did not believe Tesla would succeed. :
"Well, I do not even know, it surprises us. [automobilių] In the past, the industry will have cars that are competitive compared to the Model S because, as we have said, the Model S debuted in 2009, and even though people thought: " Whatever the case may be, it is impossible to create [tokio] electric car ", according to the usual self-concept, it was possible to make a Model S, especially since many articles had been written about it.
As soon as we have them [elektromobilius] we started delivering to customers and when these vehicles were approved by regulatory authorities and that they meet safety requirements – when the S model received the highest level of security ever awarded by an NHTSA to a tested car – I was expecting something better in about three years, compared to the first model S. "
Elon added that he thought that "the auto industry was growing rather slowly" and that they "were not taking electric vehicles seriously" until Tesla would show up. 39, significant leadership in 2014-2015.
In addition, the CEO of Tesla said that many of their competitors were manufacturing soulless cars.
"The ultimate goal is to ask you: what can we do to make you fall in love with this car?" And I think the most important thing about Tesla and the cars we make is that they were created by companies other than corporations.
This is not related to financial performance spreadsheets and others. Nothing like that. Of course, we have to have more money than we invest, but in the end, we want to be made with a car whose love makes our hearts tremble and make you feel that way. Oh how much [rinkoje] cars that do not have soul.
They are [senieji automobilių gamintojai] do all those cars that have neither soul nor heart and they wonder why no one feels these cars. And why should people feel something for them?
Elon also says that Tesla must stay ahead and continue to reduce the cost of electric motors and focus on autonomy.
"We have really interesting products in our range and we can talk more about the future. Later this year, we look forward to welcoming the Tesla semi-tractor and the new Roadster, to introduce the Tesla pickup truck and launch the Y model.
Overall, I think that from a social point of view, we need to increase the cost of electric car batteries and the whole system to make cars more affordable. And we need the autonomy of the car (we mean autonomous cars in the car repair). These are the two most important things. But this must be done with the heart, with the soul. "
Elon Musk has quite often insisted on the autonomy of cars in recent years and think that this will fundamentally change the automotive industry. And it should happen faster than most people think. Elon wants Tesla to have a fully autonomous product by the end of next year.
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