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A new Klaipėda sign presented to the public last week caused a wave of suspicion. All weekend of the internet has not claimed that this could be a plagiarism.
"The fact that such a jolt took place and that society appreciates this sign shows that there are shortcomings in this whole process." Klaipėda Mayor, Vytautas Grubliauskas, told reporters Monday,
Just a coincidence?
Last weekend, last weekend the online space breaks with the discussions on the brand new Klaipeda.The trainees shared suspicions that this could be a fuzzy job.Because a very similar letter "K" was created by Dalius Stuoka in 2015.
"I'm not satisfied, I do not think so … If you already have it copied, it's worth it, rather than getting used to the ideas of another Lithuanian. "- Kamilė Sakalauskaitė, who works in the marketing field, asked directly
DD Stuoka himself acknowledged that 39, he had nothing in common with Klaipeda's new logo, according to him, the logo of his client, created for his client three years ago, and Alora's Klaipeda brand this year have similarities, but at least until now, D. Stuoka does not hasten to pretend that it's not the same. is a copy of his mark. copied, refused and signed by Marius Vaupas, representative of the company Alora, who signed the municipality of Klaipėda. He explained to reporters that such a "coincidence" with the artifices of D. Stuoka was a sign for him and his own surprise
"It's a technical oversight," Vaupas commented on the situation
. "Even in the year of study, when the first course taught us to create a logo, we had to first look for badog, just collect three words" K logo design "in the account of Google and, on the very first page Designer Eglė Krištopaitytė
According to Mr. Vaupšas, 150 variants of different brands were submitted to the port municipality, because the development of this quantity and even the city required a serious study, so that there would be no badogues, but that was chosen.
Would they have been created in vain?
"Why the municipality did not she not declared a contest? Because it was possible to turn to Lithuania's graphic design badociation, which includes the best designers. Any designer to build a city sign is honored. Maybe they would even be created thanks to you ", – said E. Krištopaitytė.
This choice of the municipality Klaipėda town in Jurga Lago also looked in the public space
"I know that I call myself a dear Lithuanian designer. I know what he calls well. So I would have created a brand for 1,000 euros. Klaipėda – for the desert, as did brothers Algirdas and Remigijus Gataveckas at Alytus. And the sign is created with love! "- wrote J. Lago
Price of 24 thousand euros
The public was overwhelmed by the fact that the total price that the Klaipėda municipality would pay for the creation of this mark was publicly announced. announced at the end of last week that she had received 6,655 euros from the municipality, but the company that created the mark would actually be paid several times.
As the contract states that 9,650 euros will be due for the 865 Euros for the implementation and communication plan
It is estimated that the total renewal of the brand will cost more than 24 thousand euros
"Just the message broadcast last week was intended to introduce the new sign. Brand creators have been appointed and the amount spent on this task. Vilija Venckutė-Palaitienė, Head of the Department of Information and Electronic Services of Klaipėda Municipality, explains
: "I think it was a missed opportunity to put all the information on the table without no marvels », – the situation was evaluated by the mayor of the port city V. Grubliauskas
Why was the contract not announced?
The contract was signed after the provider's choice and its guide was created by Alora, who does not have his own website or social media accounts, but has a lot of debts.According to the law, if the total amount of the bidder's debts towards the state exceeds 50 euros, the offer of the supplier must be rejected.
The renewal agreement was signed in 2017. On 23 October, on the website site rekvizitai.lt, in 2017 In October , Alora's debt rose to about 1,800 euros for the state. [19] 659002] Why was the law and the chosen society with debts ignored? Moreover, the debts are recorded every month up to now
Why was the supplier with a debt to the state chosen? "- Kamilė Sakalauskaitė, many questions in the social sphere, shone
" A unique brand with the bookbook could cost up to 4,000 euros, no more So where are these 24 thousand Just find in the account Google three words "K logo design" and it emits the logo created by Dalius Stuoka on the very first page. "
In the public space, it is pointed out that the leader of Alorus is controversial Eimuntas Silvestras Akromas, a former companion and business partner of Vladimir Romanov.
" If the signing of the contract is at all looked "Sakalauskaitė asked in the social network."
Saulius Budin, director of the Klaipėda City Administration, explained that they were simply referred to the creators of the earlier mark.
"The Copyright Act provides for the protection of the mark, so in order to renew the mark, we turned to the same creators who created the" free style "sign.
" We signed the contract at the end of 2017. "We signed the agreement by the end of 2017," he said. I would not be able to say it now, but it seems that we had no legal problems, otherwise we would not have signed the treaty ", – S. Budin
It does not matter. is not eager to draw conclusions about possible plagiarism.We now have a patent for the patent office.The ownership period lasts up to five months.I hope we will receive a reply If there is one thing or another related to plagiarism or other legal nuances, there are legal ways to solve this problem, "- S. Budin commented on the situation.
Who chose
? presented to the Commission of the Image.
"There was not a single meeting, the Klaipėda municipality is ready for the economic development strategy – the blue breakthrough, it was also a marketing group." There was not much talk about this brand. "After a long discussion with the Image Commission and the urban marketers, the brand's authors were finally the chosen concept, whose main motive is a reflection. This is well illustrated by the letter "K" itself. The upper motif is like a reflection of the lower part, "explained V. Venckutė-Palaitienė
The director joked that the mere fact that the appearance of the brand caused such a spectacle indicates that He takes care of everyone. "Klaipėda badociates with the letter" K. "The desire was to have a sign that would be easily recognizable and the people who saw it would understand that he was talking about Klaipėda", – says S. Budin .
Refused to use
Although the mistress of the new brand is the municipality of Klaipėda, he insists Everyone
"We encourage and encourage to use all citizens, institutions and businesses in its communication.And the possibilities are very wide – from signature to e-mail through the Facebook photo corner or brand souvenirs.In addition, the sign can be used on business cards, stands, other representative materials, "explains V. Venckutė-Palaitienė
However, official denials have already been published on Monday.
" In response to this situation, we inform our organization In the future, the cultural material will not use the new information material of the city. We are an organization that respects the rights of the author. We consider that this situation is undesirable and that the published result is inappropriate for the culture of the port city, "said Darius Vaičekauskas, chairman of the Klaipėda section of the Union of Lithuanian Art Photographers [19659003] Vytautas GRUBLIAUSKAS Mayor of Klaipėda
I am not an expert in this field, the content must be appreciated by real experts, whether I like it or not, I can say that this brand does not not a big smile, but again, I leave it to the experts
Regarding the potential plagiarism, it is unclear how this can be appreciated until the end of the day. that there are complaints from the developer of the first sign – the reaction must be adequate.
First, it must be clear to ask questions about the procedural issues: choose the most appropriate way to choose the s creators, was it properly controlled, how was the contract signed, etc.? t
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