"The summer of women": political advertising or political communication?



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Even several institutions have found that Ramūnas Karbauskis, the leader of the "peasants", who himself has qualified the cleanest Lithuanian policy, has nevertheless violated the laws, the Tax Inspectorate and the Office of the Prosecutor General has not yet responded to the investigation. In April of this year, the Central Electoral Commission (CEC) announced that the "peasants" had violated the law, excluding salaries paid by election expenses of 65 thousand. The eight candidates, including the Prime Minister, received the election campaign during the election campaign

Mid-July, a protocol of administrative offense established by R. Karbauskas, the amount of the fine will be decided by the court. In April 2017 and May of this year, the Ethics Commission concluded that Karbauskis had violated the law on the harmonization of public and private interests in the public service, without indicating that his spouse was working in a corporation. whose shareholders are both spouses and in the prescribed manner has not declared 4 transactions – purchase of shares of Agrokoncernas and donations of money to the sons. Recently, the CEC acknowledged that political ads were hidden from the episodes of the series "Women's Summer" funded by Agrokonkern.

CEC members review some episodes of women's episodes to get an idea of ​​political advertising. The series is a political advertisement. However, the issue debated for several years has been delayed, and votes of CEC members have been split by voting, so the entire series is a hidden political advertisement and if it is a flagrant violation of the law. Laura Matjošaitytė, the chairman of the committee, who abstained and could not decide, was "unable to answer the questions".

  Irmantas Gelūnas / 15min. / Arijus Katauskas

Irmantas Gelūnas / 15min. / Arijus Katauskas

According to Arius Katauskas, communications specialist, the CEC acted technocratically, did not evaluate the impact of symbols on voters, considered only a narrow legal prism of political advertising but did not evaluate the impact of political communication. is a legal problem – that helps politicians to bypbad the ban on political advertising of the other. Sometimes a technocratic approach allows the CEC to see only what it wants to see, "- says A. Katauskas.

Mindaugas Lapinskas, a political communications specialist, says it's too difficult to # 39; try to establish human psychology

let the VRK follow the vote buying, let the CEC follow the money, but try to determine the psychology of people, who touched , to catch every word – this is the complete work of Sisyphus ", – says Mr Lapinskas. "rel =" content-image "src =" https://s1.15min.lt/static/cache/NTcweCw0MTN4MzA0LDYxNjIwNyxvcmlnaW5hbCwsaWQ9MTQ3ODA3NiZkYXRlPTIwMTUlMkYwNyUyRjAxLDIzMTI3MTM0MjI=/img_9512-559392e4eead3.jpg "style =" width: auto; height: auto; "/>

Photo by Karolis Mankauskas / Mindaugas Lapinskas

The main character of the actor Pius Aurimas Žvelinas, aged eight, was changed, he was demolished in the manner Karbauskas makes a smile "

" Like me in this picture? Absolutely! Well, then you have a very voluptuous imagination, you can cut, shave and see a person, "said the peasant leader.

The Women's Summer series displays the LVÊS newspaper, the party calendar, the film's heroes are campaigning to not drink alcohol Pius is talking about damage to the game. According to A. Katauskas, he is easy to prove to the courts of the LSSR that there is no political advertising according to its strict legal definition.

The LSSR successfully argues that the female stomach has nothing to do with the peasant symbol. But that it is important for a voter to know which side the bird is on, a public relations specialist considers it. It is important to remember the symbol of the holiday – for which it is developed

  Luko April / 15min Photo / Ramūnas Karbauskis

Luko April / 15min Photo / Ramūnas Karbauskis

"If you ask which lots the vista is a stork, You can ask which lots have a snail.Most people who are more or less faced with this can say.Here is the main difference to discuss ", – my public relations specialist

In the summer women R. Karbauskis is presented not only as a sponsor of the series, it appears in another place of indigenous women, it invites you to come.Is this a political advertisement?

"Man, looking at a product that is a series, not a TV movie, an artistic film, I mean, and here is a series of TV movies, in which case he would like to see problems in his eyes, realities, what's happening behind the window, and so on. The president of the LSSR recalls that after the first series of seasons, the success of the municipal elections of his party did not succeed, a few years later, in 2016, during the elections to the Seimas. However, for politicians, such interpretations make us smile

"That's what, in the words of Mr. Ramun, it seems that people have nothing to do with inserting More than a million in a movie .The most interesting thing is that it was said that this had no effect on the elections, "says Algirdas Sysas, member of the Socialist Group- Democrat of the Sejm

  Žygimantas Gedvila / 15min photo / Algirdas Sysas

Žygimantas Gedvila / 15min foto / Algirdas Sysas

perhaps at an early stage, a wealthy sought to popularize his hometown, to be patron and proud However, one can not deny the idea of ​​the existence of an effect – for several years, systematically, according to the established timetable, the same truths as the real person in the real life was made.

"And then it says," Come to the fathers. "It is possible to understand closely t – "Come to the festival", but we can say that 50 thousand people came to these festivals. Otherwise, maybe he has the same idea as "coming to Lithuania, which I own?" – Katauskas plans

The CEC will also calculate how many episodes of episodes have been recognized for political advertising, then they will have to decide sanctions for the Lithuanian peasantry and the Green Union. The next meeting of the commission should also decide whether political advertising should recognize the entire series, not just individual episodes.

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