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If you are a fan of sausage pizza, but ask yourself if they could be even better prepared – whether for reasons of health, environmental protection or just nausea concerning the intestines – you are the target market for the new Impossible Supreme pizza in Little Caesars. .
The pizza chain announced today that it was testing pizzas with sausages from Impossible Foods, a fast-growing, meat-based start-up based in factories, located in Florida, New Mexico. and in the state of Washington. CNN Business said Little Caesars and Impossible Foods have been working together on sausage since October.
Impossible Foods has never sold sausages before – it is known for its offers of ground beef and hamburgers. The sausage was developed especially for Little Caesars.
It's been a few incredible months for Impossible Foods and its competitors in the herbal meat industry.
The company announced in April that it was partnering with Burger King to offer plant-based Whoppers. The first reviews – and sales – are good. Burger King has joined White Castle, which sells the sliders of Impossible Foods, and Carl's Jr., which sells hamburgers from competitor Beyond Meat. Qdoba announced that they would propose the Impossible Bowl and the Impossible Taco in all their American establishments.
Investors took the train on the move. Shares of Beyond Meat rose sharply after its IPO in early May. Initially, she offered her shares at $ 25 and is now trading at $ 90. Impossible Foods has raised an additional $ 300 million and could consider an IPO. It will need new funding to meet growing demand. According to CNN Business, the company will not have the capacity to meet the demand of the Impossible Supreme if Little Caesars decides to offer it in more than 4,000 locations in the country.
The rise of herbal foods is a big problem
There is a a lot of trouble with our food system – from animal cruelty at antibiotic resistance to his contributions to climate change. But people really love meat and trying to stop these problems by persuading people to get away from the lack of meat has not worked well. There are about as many vegetarians and vegans as there are 20 years ago.
This is where herbal meat substitutes can intervene. Products like veggie burgers, fake chicken, and soy milk and almond are gaining popularity and market share – and even better, they are getting tastier and more difficult to distinguish from animal meat.
Impossible Foods manufactures its products with heme, a protein grown from soybean roots and known to have lent the Impossible Burger its striking meat aroma. Even people who eat meat are often happy to substitute an equally tasty and better alternative for the world.
Ethan Brown, founder of Beyond Meat says my colleague Sigal Samuel that 93 per cent of consumers who buy beyond the meat also buy animal meat – and he is perfectly satisfied with it. It is a sign that these products, far from being an eccentricity for vegans, are becoming widespread.
The increase in consumer interest and restaurants for herbal foods is accompanied by an increase in titan investments of the meat industry. Last fall, Perdue Farms ad she was looking for her own herbal products. Tyson Foods announced in February the launch of a range of herbal products. Since 2016, Tyson has also makes investments in plant and laboratory meat research and operations, investing in new cell-based meat companies Memphis Meats and Future Meat Technologies Ltd. and in the new Beyond Meat Herbal Meat business.
It may take a long time before these alternatives can replicate the steak feel – though the engineers are working hard on it. Meanwhile, they find their place with hamburgers and ground beef, and now, sausages. Restaurants and consumers, judging by the renewed interest in recent times, are more and more numerous.
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