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Concert promoter and venue operator Live Nation plans to require COVID-19 vaccines for its customers “wherever possible” from October 4, the company said.
The decision to make filming mandatory for concert goers comes after the company initially said it would leave the decision to whether or not to require vaccinations to individual performers, Rolling Stone said.
“The vaccines will be your return ticket to the shows, and from October 4th we will follow the model we developed for Lollapalooza and require it for artists, fans and employees at Live Nation venues and festivals everywhere. in the United States, “Live Nation President and CEO Michael Rapino said in a statement Friday to Rolling Stone and NBC.
The new rule will only be in effect “where the law permits,” the company said.
Live Nation previously required vaccinations at Chicago’s Lollapalooza Music Festival.
“12% of fans said Lolla was actually their reason for getting the shot – which is a huge number with 400,000 attending throughout the weekend,” a company representative told NBC.
Employees will also need to be vaccinated and will need to have tested negative for the deadly virus, the cases of which have increased in recent weeks due to the extra-contagious Delta variant.
Live Nation is the largest live events company in the United States.
Competitor AEG Presents on Thursday announced plans to require proof of shooting from October 1.
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