Tesla unveiled Thursday its new model car 3 of 35 000 USD, whose cost is much lower than the other offers of the company.
"This is an important milestone for Tesla," said Jessica Caldwell, executive director of industrial analysis at Edmunds, an automotive research company.
She warned that "with the tax credit that went with it" going from $ 7,500 to $ 3,750, "it might be too little, too late. "
Caldwell said it was a good sign that Tesla CEO Elon Musk is keeping his promise to create an electric car for the masses, but the options available at an affordable price are still limited.
"If this model was launched at the launch of Model 3 and the passion for Tesla was at its peak, buyers may have more flexibility," said Caldwell. "But expectations have been set and it will probably be a difficult sell."