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Logitech sold enough PC keyboards, mice, and webcams during the pandemic to afford its very first Super Bowl commercial. The 60-second spot, titled “Defy Logic,” will air during the game’s first quarter on February 7 and will feature rapper and songwriter Lil Nas X.
The documentary style announcement shines a light on how artists and other creatives are using Logitech products for their work. It shows Lil Nas X writing and recording a song, with graphic and visual artists; banners; the musicians; and activists for climate, gender and education reform demonstrating their Logitech articles.
In May, Logitech reported that sales of its products were booming, with the pandemic preventing millions of people from working and studying from home. Sales of its video collaboration products – which include cameras, microphones and software used in online meetings – grew 60% year-over-year, with accessories such as tablets and webcams recording. double-digit growth. The company said its sales increased 13.6% in the three months ending March 31.
Earlier this month, Logitech announced that its third-quarter sales increased 85% year-over-year to $ 1.67 billion, as PC webcam sales more than quadrupled to $ 132 million and sales of its video collaboration products more than tripled to a record high of $ 293 million.
Logitech hasn’t said how much it paid for the Super Bowl commercial, but 30-second spots will cost $ 5.5 million. The company announced plans to air a 30-second version of its Defy Logic commercial at the Grammy Awards in March.
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