London Fashion Week: What to expect this season, environmental farewells to Europe



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TheFashion Week ondon will be back on Friday to celebrate the country's most esteemed design talents.

For five days, editors, buyers and social media influencers will gather to see which brands, including Molly Goddard and JW Anderson, are gearing up for the spring / summer of 2020.

But this September could mark the beginning of a radical change in the fashion industry.

Given the increasing likelihood of a Brexit without agreement and environmentalists lobbying the British Fashion Council (BFC) to cancel fashion week completely, it is very likely that this biennial trade event will never be the same again.

From sartorial control to political upheaval, read all you can expect from London Fashion Week this season.

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The final dress of the fall-winter 2019 show by Molly Goddard (Getty Images)

Few fans of fashion can forget the crucial moment when Jodie Comer paraded on our television screens in a chiffon-colored dress. In the role of Villanelle, the Kill Eve The actor has accessorized his look with thick black biker boots and a scowl. That made all the impression. Fashion designer Molly Goddard has become one of London Fashion Week's most anticipated shows, with editors and influencers rushing to marvel at the latest offerings from the recent graduate of Central Saint Martins. Last season, several tiered tulle dresses were offered for neon lights, blacks and creams. But the highlight was a dramatically dramatic fuchsia dress that featured so much tulle that she almost tickled the toes of those in the front row.

Meanwhile, the British nonconformist Anya Hindmarch, who specializes in British accessories, is back with another fun parade, having entertained the guests with decors with chopped bean bag clouds and a giant woven tunnel. . This season, Hindmarch will be showcasing its spring-summer 2020 collection in an immersive scarlet labyrinth built inside the Soho's Brewer Street car park. We can already see the #mazelife selfies.

Fashion fans finally receive an invitation

Fashoin Week has already been an invitation-only event

During a first Fashion Week, people can now buy tickets for the bi-annual event. While the CFB had previously hosted an additional paying event for the public, dubbed the London Fashion Week Festival, this September marks the first time that programmed designers have invited people to discover their collections alongside initiates of the year. 39; industry. Instead of going up on a single track as usual, brands like AlexaChung, House of Holland and Self Portrait will host two-day sessions including a fashion show and a presentation led by industry leaders.

Standard tickets cost £ 135 and entitle you to a free drink and access to the CFB's Positive Fashion Designer Exhibition, in addition to access to the fashion show and the corresponding conference. Those who want something extra special can pay £ 245 for all of the above, in addition to access to a VIP lounge and a place in the front row of the parade. Full details can be found here.

Instagram's most prominent brand opens a pop-up shop

Rixo is becoming one of those brands that even people who know nothing about fashion will have heard of. You may have seen her tight-fitting leopard print dresses at weddings this summer, or her retro swimsuit making a statement on a lounger near you. You may have noticed at least one Rixo article on your Instagram feed in recent months, thanks to its loyal fan base, which includes influencers, role models and Vogue publishers. same Girls Writer Lena Dunham is a fan of the British brand, having worn her Rosemarie dress at Wimbledon in July.

We can not wait to see what Rixo has in store for Spring / Summer 2020; a collection that they believe will be inspired by the power of the 1970s flowers (think Woodstock). Fans will also be able to purchase the collection immediately after Saturday's presentation by visiting the Rixo ephemeral store at 94 King's Road.

How will the locker room become political?

(PA Wire / PA images)

Fashion is not afraid to do politics. And in these increasingly precarious times, designers are becoming more outspoken than ever, often using their bridges as their own Speakers' Corner. Naturally, Brexit and the eventuality of a collapse of the EU without any agreement have become a major concern, with the CFB estimating that the latter could cost the industry £ 900 million. the fashion. Will the fashion industry express its fears on the runway this season?

It is likely that Vivienne Westwood will have something to say in view of her protest on the podium last season, which saw models and activists pontificate the consequences of climate change and the economic consequences of Brexit. We will also be looking at British brands with European creative directors, says Riccardo Tisci of Burberry, from Taranto (Italy), who may choose to celebrate European culture with his collections as the UK bids farewell to the European Union. Everything is possible.

Spotlights will shine on diversity

A double amputee walks the runway at New York Fashion Week (Getty Images for Art Hearts Fash)

Diversity has been a constant topic of discussion during the past weeks of fashion, as designers consciously strive to create patterns of varied body shapes and ethnicities. In New York, we saw larger models at various shows, including Chromat and Marc Jacobs. Elsewhere, we saw Daisy-May Demetre, a double amputee, appear on the podium of the luxury label for children Lulu and Gigi.

How will London compare? In recent seasons, body-positivity activists have protested in front of major shows about the lack of representation on British tracks. Simone Rocha was singled out last season by sending models looking like princess dresses on models of various ages and body types. But Rocha was an anomaly among a list of designers who rarely deviate from the standard of casting of thin models under 23 years. Here is the hope of greater diversity for spring / summer 2020.

Extinction Rebellion will make things happen with swarms and funeral marches

Extinguishment Rebellion should hold protests outside of certain parades (Getty Images)

Activists are asking BFC to completely cancel London Fashion Week to address the environmental consequences of fast fashion and consumerism.

Expect street protests – or "swarms" as the organization calls it – to take place outside of shows this season.

The activity of the Rebellion Extinction Fashion Week will end on Tuesday with a "Funeral March", which will say goodbye to London Fashion Week, the group urging the CFB to replace the current one. event by a bi-annual summit to address the role of the fashion industry in the ongoing climate crisis. Stay tuned for group projects on their Facebook page.

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