Lonzo Ball involves leaving the Big Baller brand for Nike

While most of the major NBA Draft selections quickly sign a shoe warranty contract with brands such as Adidas, Nike, Puma or Under Armor, among others, Lonzo Ball has taken a very different direction after being taken away by Los Angeles Lakers with No. 2 overall pick in 2017.

After unsuccessful discussions with some of the established brands, Ball and his father, LaVar, launched Big Baller Brand. They presented this decision as a revolutionary decision that would allow the young leader to immediately have his own label.

The success of Big Baller Brand has been fleeting, and Lonzo recently broke ties with his co-founder, Alan Foster, with more than an estimated $ 1.5 million in his personal funds.

In the wake of this public announcement, Ball posted on his Instagram account an announcement suggesting a possible switchover to Nike to the extent that one of their marketing slogans was put forward.

Although Ball announced that he would avoid signing an approval contract, he was wearing Kobe Bryant's signature shoes with Nike and Air Jordan 31 during some games of the Las Vegas Summer League and at some of his matches. rookie season.

Rather than this being a sign of trouble with BBB, Ball has introduced it as the flexibility offered by having its own line rather than by links to an established brand.

Despite the unfavorable story with BBB, it would be difficult to contemplate the agreement between Ball and Nike. He struggled to stay on the ground, and his side had already indicated he was looking for a co-brother instead of a traditional endorsement contract.