With all the discussions onit was an unusual Apple event because it ignored all new hardware for services and software.
But before deploring the lack of hardware, know that Apple had already loaded all its new hardware into a series of stealth ads the previous week. If you did not pay close attention, it was easy to miss these updates for tablet, desktop and headphones. They have been revealed only by press releases and thewhile the product pages have been reorganized.
Here is what's new (less than a week) in the Apple hardware team:
iPad Air and iPad Mini
Two lines of iPad tablets almost forgotten, overshadowed by the cheaper iPad and the more expensive iPad Pro, have been resurrected. The new iPad Air features a 10.5-inch Retina display and A12 Bionic processor (as on the iPhone XS). The iPad Mini gets its first upgrade since 2015, also to an A12 processor, while maintaining the same screen size and the same resolution.
The key point of the $ 399 Mini and $ 499 Air, is that they are more expensive than the old 9.7-inch iPad, which costs $ 329 (and which are often available at a lower price) . Scott Stein said about the new iPad Mini: "The new iPad Mini is an incremental update of the product, a technological breakthrough for a tablet that looks similar to the 2015 model. Does that give you happiness? I've used it for a few days … it's okay, but it's not something you need. "
iMac 27 inches and 21.5 inches
The iMac all-in-one desktop portfolio also includes a series of internal upgrades, with more powerful processors and better graphics. Most iMacs are moving from seventh-generation Intel processors to newer eighth-generation processors. For 21.5-inch iMacs, this means either four-core processor options or, for the first time, six cores.
For the 27-inch, the processors start with eighth-generation six-core chips and can go up to the eight-core Intel Core i9 processor, as is usually seen only in high-end gaming systems or stations creative work. These two sizes start at $ 1,299 and $ 1,799 and rise from there.
The best way to complete a week of Apple hardware updates would be to use the promised AirPower Charging Mat for a long time, but unfortunately this was not the case. Instead, we got an updated version of the famous AirPod wireless headset. Like the iMacs and the iPad, they look the same, but they add a new H1 chip for faster connection to a device and longer battery life, as well as a hands-free feature Siri on request. Plus, a compatible wireless Qi charging case. No noise suppression, no biometrics, no color option.
A clean slate for services and streaming
The decommissioning of all this material the week before an Apple event meant that the company was ready to approach its service and subscription announcements during the March 25th event. Among Apple News Plus, Apple TV Plus and Apple Arcade, the titanium hardware version of the new Apple credit card was the closest to the new hardware.