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Two high-level crisis managers told CNN that the couple had asked them to improve their public image following the college admissions scandal. The leaders asked for anonymity to protect their customers.
"She [Loughlin] has had preliminary talks with some of the biggest crisis management companies on what it can do to change the public's perception, "said one CNN official.
This leader said that Martha Stewart's return after her legal problems had been evoked in their conversations, and that Loughlin "worried" about how to repair his reputation.
"It kills her to see that her own reputation has reached 180%," said the source, who did not take Loughlin and Giannulli as a client. "She reads everything about her, and she's already thinking about how she might change her image."
Prosecutors said the couple had paid $ 500,000 to a fake charity to get their two daughters accepted at the University of Southern California, falsely designating them as team recruits.
Loughlin and Giannulli both pleaded not guilty to conspiracy to commit fraud and conspiracy to launder money. Each of the charges is punishable by up to 20 years in prison.
The second head of crisis management told CNN that she had advised Loughlin and her husband to focus first on their case, before worrying about public perception.
"The resolution of the legal situation should be [Loughlin and Giannulli’s] main objective, "said the source. Once this is resolved, [they] can then turn to how to recover their image and their brand.
The source said their company was also approached by three other defendants in the college admissions scandal but did not keep them as clients.
"Do I think [Loughlin] can come back? Yes. Being flawed and explaining things from the point of view of parenting can make it accessible when the time is right, "added the source.
Although it is unclear whether Loughlin and Giannulli have hired crisis management consultants, the same executive said that if they had not already done so, it might be too late.
"They missed an initial window, which means there may be other opportunities, but only a limited number of defendants could have benefited from the crisis management support of their legal team." [Loughlin] and her husband are among them, "they said.
"They did what so many people in their financial situation do to get their children to go to school." What about people who give buildings to schools? Why do they become kids? of the poster for things that last forever? They did not do anything illegal.They just wanted a good education for their children, as do all parents. "
CNN asked the couple's representatives for comments.
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