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Olivia Jade Giannulli, daughter of actress Lori Loughlin, is a beauty vlogger on YouTube and a social media star counting millions of followers.
She is also (for the moment) a freshman at the University of Southern California. But in the wake of her mother involved in a huge corruption swindle at the universities – alleging that Loughlin illegally claimed to get the 19-year-old girl to be enrolled in college – Olivia Jade risks losing the sponsorship of the Mark. offers that she has landed over the years.
HP has already cut ties with Olivia Jade. In a statement, the company said, "HP worked with Lori Loughlin and Olivia Jade in 2017 for a unique product campaign. HP has removed the contents of its properties. A message promoting the HP Sprocket Photo Printer is still available on Olivia Jade's Instagram account.
Olivia Jade Giannulli also had contracts with partners such as Amazon, Dolce & Gabbana, Lulus, Marc Jacobs Beauty, Sephora, Smashbox Beauty Cosmetics, Smile Direct Club, Too Faced Cosmetics, Boohoo and TRESemmé from Unilever.
Olivia Jade, representative of Estée Lauder Companies, owner of Smashbox and Too Faced, declined to comment. None of the other brands or companies Variety contacted to respond to requests for comments as soon as time is of the essence.
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"It would not be totally surprising that the brands that are currently working with Ms. Giannulli are looking more closely at the state of their relationship with her and possibly reconsidering the next steps in engagement," Yuval said. Ben-Itzhak, CEO of Social-Media Marketing Company Socialbakers. "Brands must always be diligent about the content and news associated with the influencers with whom they engage and engage over time."
Loughlin, best known for his role in "Full House" (and the awakening of "Fuller House" Netflix), was made Wednesday before the FBI before the hearing. The actress and her husband, fashion designer Mossimo Giannulli, would have donated $ 500,000 so that their two daughters – Olivia Jade and her older sister, Isabella Rose – will be recruited by the USC team. Prosecutors said that these claims were false, none of the Gianulli sisters being a member of the rowing team of the university. Mossimo Giannulli was released on Tuesday with a $ 1 million bond.
About 50 people have already been designated to participate in the scam, which law enforcement officials call Operation Varsity Blues. Among them are "Desperate Housewives" actress Felicity Huffman and TPG Growth founder Bill McGlashan.
The status of Olivia Jade and Isabella Rose at the USC is not clear. In one statement on TuesdayUSC announced the dismissal of two of the employees named in the scandal and said it was cooperating with law enforcement in connection with the investigation. The university did not address the status of the Giannulli sisters or other students.
"USC is identifying all the funds received by the university as part of this so-called ploy," the statement said. "In addition, the university is reviewing its admission processes as a whole to ensure that such actions no longer occur."
Olivia Jade currently has 1.9 million subscribers to her YouTube channel and 1.3 million Instagram followers.
"I do not know how many studies I will go to school," she said in a video posted on YouTube on August 14, 2018, the day she started working at USC. "But I want to live the experience of match days, partying. I do not really care about school, as you all know. Two days later, she posted a video in which she apologized for the comments.
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