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It's been almost a century since Walt Disney introduced Mickey Mouse to the world. In the decades that followed, Disney and the Hollywood myths have created story franchises worth several billion.
But the way in which many of these mythical houses have kept track of the different characters they invented, and the partners they work with to make these characters come alive in different forms, is almost as old as Steamboat Willie's 1928. animation.
See the opportunity to give an update to Hollywood's back-end license Nate Cavanaugh, Karl Johan Vallner and Nikolai Tolkatshjov, trained Brainbase in 2016.
The company, which raised $ 3 million from Struck Capital last month, sells an IP licensing tool and operates a marketplace where potential sellers can meet with licensees to present their ideas on new products. products using intellectual property.
Funding also included investments from Tectonic Capital, Bonfire Ventures, Sterling Road and Watertower Ventures.
"Intellectual property licenses are fundamentally broken with the space dominated by a few actors who all depend on infrastructure inherited or developed at home. In an environment where new brands are constantly emerging, the ubiquity of social media allows them to become known overnight on the global stage, "said Adam B. Struck, founder and managing partner of Hit the capital.
Customers of the service already include Sanriowho owns the Hello Kitty" Mark.
The company has also recently recruited a few senior executives, which should contribute to the growth of the company. Andrea Adelson, former Vice President of Licensing at Fremantle – the game production and distribution company such as Family Feud, The Price Is Right and American Idol – is now joining the leadership of growth, and Ted Larkins, former vice president senior and general manager of the licensing agency CPLG North America joined the group as head of commercial development of the company.
Brainbase has also recruited a new board member with its funding. Ray Hatoyama, general manager of Hatoyama Studio and director of the Japanese mail company LINE.
"We are excited and grateful to have a seasoned global group of investors, advisors and clients serving Brainbase's mission," said co-founder and CEO Nate Cavanaugh. "Our vision of creating an ecosystem of products for license management and monetization resonates well across the industry. Our team will remain obsessed with building the best technology licensing platform and delivering an exceptional customer experience, "he added. "It's ultimately the things that matter."
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