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Update from SATURDAY AM: Even though only 37% of the entire Los Angeles theatrical market is back online, that was enough to propel DMA to number one on the weekend on Friday with $ 427.2K, a jump of + 1,100% from compared to the same period a week ago. Los Angeles will likely be the top box office market this weekend, edging New York City with well over $ 1 million.
Meanwhile, at the El Capitan Theater last night on Hollywood Blvd, Raya and the last dragon Star Kelly Marie Tran and cinematographer Carlos Lopez Estrada welcomed returning moviegoers. While the numbers don’t seem surprising at first glance, Raya and the last dragonFriday published $ 1.4M in 2261 theaters (+98), even with the same day a week ago, and is heading towards a third weekend of $ 5.7M, even as a percentage with last weekend. It’s an expectation that any studio would envy, and it indicates that there is a desire in the country to return to the cinema. Cumulative total for Raya by tomorrow is $ 24.8M, with the photo also available for Disney + subscribers for an additional $ 30.
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Yesterday, the New York DMA was the number one market, by distribution sources, with $ 241.1K, -5%. Last weekend, New York brought in $ 1.018 million and ended its second week of operations on Thursday with $ 1.35 million.
As for the full return of the exhibit, we still have a ways to go in the US and Canadian market, with only 3.1K out of 588K locations brought back online. That’s still with 98% AMC and 92% Cinemark in business. The lack of Regal # 2 chain leaves a big hole. In addition, only 18% of the Canadian province of Ontario, which contains the DMA of Toronto, is open. On the bright side, 47 of California’s 58 counties have reopened theaters and are operating between 25% and 50%. Sources tell me that by Easter weekend, if not soon after, Los Angeles theaters’ capacities could drop to 50% knocking wood.
Second place goes to Warner Bros. ‘ Tom and Jerry, who reported an estimate $ 1.02M in its fourth Friday, + 2%, on its way to $ 4.3M on 2,508 sites (+54), + 5% for a cumulative total on Sunday $ 34.1M. The photo is still available on HBO Max, free to subscribers, for an additional eight days before theaters have the hybrid animation exclusively during the title’s second month.
Lionsgate Walk in chaos weekend 3 saw a $ 574K Friday, -11% for 3 days of $ 2.1M, -5% to 2,132 (+112) for a running cume of $ 9.6M.
The fourth goes to Roadside Attractions’ new wide-entry thriller The mail, with Benedict Cumberbatch and Rachel Brosnahan, who made $ 671K yesterday at 1433 locations, en route to a $ 1.95M Start of 3 days. Pic has a certified fresh rating of 83% on Rotten Tomatoes and scored an 82% positive, with a very good final recommendation of 62% from the Screen Engine / Comscore PostTrak audience.
Fifty-seven percent of men showed up, 85% over 25 and 66% over 35. The displays of diversity were 72% Caucasian, 11% Hispanic, 8% Black, and 9% Asian. Mail performed best on the East Coast overall, but their cheapest was Salt Lake City, I hear. The Dominic Cooke-directed feature follows Cold War spy Greville Wynne and his Russian source as they attempt to end the Cuban Missile Crisis.
Universal animation / DreamWorks Croods: a new age the weekend 17 on 1411 sites (-29) $ 170,000 yesterday, + 45%, on the way to $ 780,000, + 44%, for a cumulative total of $ 55.4 million.
Sixth place belongs to Focus Features’ Eddie Huang movie Boogie, with a third weekend of $ 640K, -18%, for a cumulative total of $ 3.3M. The film, starring Taylour Paige, Pop Smoke and Taylor Takahashi, reported $ 180,000 Friday, -18% compared to a week ago.
Additionally, at the very bottom of the table, making its first appearance in hardtop theaters since Los Angeles reopened, is Warner Bros’ Principle. The film is booked in many Imax auditoriums, including AMC Universal CityWalk, where it can be seen in 70mm, AMC Burbank, AMC Century City, AMC Promenade Woodland Hills, AMC Santa Anita, AMC Del Amo Torrance and AMC Covina, and at Cinemark Imax Lancaster. The film earned an estimate $ 23K last night from 35 locations for an estimate $ 80,000 weekend, putting its cumulative total at $ 58.3M Stateside, still the highest grossing film of the pandemic since theaters reopened in late August.
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