Louis Vuitton trending Twitter as BTS unwraps invitations to watch Virgil Abloh’s next presentation

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When I saw that Louis Vuitton was on trend this morning, and by the time I checked there were over 100,000 tweets, I knew it couldn’t be just because of the new collection. I suspected that either the company had embarked on offensive f-cksh-t, or …

BTS.

Because as I think we all know by now, BTS and ARMY dominate Twitter on a daily basis for some reason related to RM, Jin, Suga, j-hope, Jimin, V, and Jungkook going on that day. And today, it’s Louis Vuitton.

Because of this:

Look at the number of likes and retweets there. LV is a major label, no doubt, but they hardly ever see those numbers, so much Twitter activity. And they wouldn’t have had this activity to promote Virgil Abloh’s new collection if BTS hadn’t done them a favor and checked in unboxing their invitations. In this case, LV is not Beyoncé, sorry. While it is indeed an achievement to be on Beyoncé’s gift list for Ivy Park x Adidas and all the celebrities want to be included, and while I do agree that LV is a legacy label, again, BTS not bragging here that LV sent them their planes and some swag like all the celebs who got an Ivy Park placard rushed to post on Instagram.

Note: RM, Jin, Suga, j-hope, Jimin, V and Jungkook (I love her hair like that) are not brand ambassadors. They wore LV, sure, but they also wear a lot of Chanel – men’s and women’s clothing – and Gucci and Dior and… well… every big fashion house wants to dress them up. And they certainly don’t need exclusivity with a fashion house or the freebies. Louis Vuitton profited 100% more than BTS. That’s why they asked to make the request.

In one of my last posts on BTS in 2020, I wrote about the BTS effect for the publishing industry and how Western publications have experienced increases in sales, circulation and mentions. viral when they featured the group in their magazines, and I wondered whether or not others in the west would see these gains and engage with BTS for the same results. From magazines to luxury fashion houses, BTS is targeted for its social and cultural impact and for the power of its fan base and it is also worth mentioning here that luxury fashion is now dependent on the Asian market of the world. ‘Has been for years.

And even. It sucks there is still an “and again”. But the “and yet” is that almost every day I still have to convince a reader or colleague or friend that they are legitimate icons at this point, despite the records they continue to break and their accomplishments and their power to communicate on social media, which is perhaps the greatest asset (and sometimes the weapon, when used irresponsibly) of our time.

MVP Kamala Harris knows that though.

And yes, of course, the Bernie meme also had a BTS moment:



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