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Ludwig Ahgren has spoken out against Twitch streamers reacting to other people’s clips on every broadcast, warning that the ever-popular streaming platform could ‘slowly die’ if stars continue to simply rely on content of others rather than creating their own.
Streaming metas come and go: Even just recently, we’ve seen the rise and fall of controversial Twitch hot tub streams, and a surge in popularity for GTA RP, along with more sub-athons.
There is one that only seems to be building, however – “react”.
The idea is simple; popular Twitch stars go live, load Reddit, Twitter or YouTube, and give their thoughts on every slice of news and action. Dedicated fan bases help the meta, as do aggregation forums like / r / LivestreamFail and regular compilations of YouTube clips that use “reactions” for videos.
It’s a worrying trend for content on Twitch, claims Ludwig Ahgren, and one that could eventually lead to a slow death for one of the biggest streaming sites in the world.
“There are just too many ‘React Andys’ out there now,” he said.
“They have gone too far. I feel like people are going live and just watching other people’s content. I mean, it’s fine, I do, but it’s getting really too much.
The Twitch star warned that if left unchecked, the meta of streamers ‘feeding’ on other people’s content could have a major impact on the platform: “This content is fun, yes I like it. But if everyone’s doing it, all the time, then the whole Twitch ecosystem dies Someone has to create content for people to keep stealing.
“What we need is fresh content, instead of all the feedback.
“I don’t really like to do it, when I can,” admitted Ludwig, “unless I think it will be good for my YouTube uploads. I really think that makes Twitch a little stale.
The latest trend in the Twitch reactions meta has weighed on the cryptocurrency wave.
A host of internet celebrities, from high-ranking members of the FaZe Clan to maverick star Logan Paul, have been accused of “cheating” fans via investment suggestions. Every Twitch streamer, it seems, has given their opinion, whether fans ask for it or not.
This “rush to react” is getting old, Ludwig said.
“I feel like everyone has given their opinion on the Save the Kids stuff, all the crypto stuff,” Ludwig said. “I swear that every day someone else shared his catch.”
The popular Twitch streamer admitted he couldn’t complain unless he had his own fresh content on the horizon, so he exposed the few plans he spat.
The main thing that may pique the interest of loyal Ludwig fans is his idea of making a “Dark Souls-athon” stream. The idea would imply him to stay live on Twitch until he conquered FromSoftware’s notoriously difficult Dark Souls trilogy. The only problem, he admits, is that he has no idea how long it would take.
“It could be fun,” he said. “I don’t know how long that would be though. If QT comes home for a few weeks, I might do it… I want to do it right.
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