MacBook Air and MacBook Pro updated for back to school

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Cupertino, Calif. – Apple updated MacBook Air today, adding True Tone to its Retina display for a more natural viewing experience, and lowering the price to $ 1,099, with an even lower price of $ 999 for students. In addition, the entry-level 13-inch MacBook Pro, with a capacity of $ 1,299, has been updated with the latest 8th generation quad processors, making it twice as powerful as before . It also now offers Touch Bar and Touch ID, a True Tone Retina display and the Apple T2 security chip. It is available for US $ 1,199 for students.

MacBook Air and MacBook Pro are also part of Apple's Back to School promotion, which includes a Beats Studio 3 Wireless headset and the purchase of an eligible Mac or iMac laptop. With their stylish and portable designs, Retina displays, excellent everyday performance, long battery life and MacOS operating system, Mac laptops have never been more popular than higher education. . Student Monitor data show that nearly 60% of American notebook buyers own.1

"Students love the Mac, it's the mobile phone they support, from the dormitory to the classroom, and the # 1 choice among higher education students," said Tom Boger. senior director of Mac product marketing at Apple. "With a lower student price of $ 999 for MacBook Air and a faster-running 13-inch MacBook Pro, plus $ 1,199 Touch Bar and Touch ID for students, the best time to bring a Mac to life." # 39; university. "

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