Macy’s honors essential New York workers with vacation showcases



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That’s why Macy’s dedicated its 2020 vacation display cases to essential New York workers at its flagship Herald Square store.

The animated and interactive exhibits, which were unveiled Thursday, are “a form of thank you letter to first responders, essential workers, equality walkers and New Yorkers who have shown courage, good humor and courage. hope “during the year, according to a press release from Macy’s.

More than 100 “Santa’s helpers” – including artists, animators, electricians and lighting experts – designed and assembled the six display cases, according to the press release. It took about two weeks to complete them, Macy said.

“Macy’s is part of the fabric of New York. Our famous vacation windows this year reflect the power, courage and spirit of our resilient community,” Scott Devine, vice president of visual merchandising for Macy’s said in a statement.

“We want to thank the first responders, essential workers and everyday New Yorkers who have come together this year to support each other and the city we call home. With a dose of whimsy and a sparkle, we hope our love letter serves to enchant, delight and honor our fellow New Yorkers as we celebrate the holidays. ”

There are six windows in all, each featuring a unique frame, including one that showed a New York scene with neon lights and “thanks” in 16 different languages. During rush hour, more than 10,000 people walk past the windows, the press release said.

Macy’s is known for its holiday windows which first appeared in 1874 during the holiday season in New York City. New Yorkers and visitors alike can admire the illuminated shop windows on the Broadway side of Herald Square until January 1, 2021.

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