Macy’s takes the heat on ‘Diverse Dance Group’



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(Journalist)
– There was an issue with a cheerful tweet from Macy’s introducing an entry into her Thanksgiving parade. “What is that sound, you ask? Why is it the diverse dance group, Zeta Phi Beta Steppers!” Thursday’s post said. “They have put together a special routine to help us celebrate this unprecedented year.” The post betrayed a fundamental misunderstanding, which has not escaped the attention of social media, USA today reports. MSNBC host Joy Reid noticed it. “Uh … hey @Macys this is not a ‘dance group’. Zeta Phi Beta is a black sorority founded in Howard U in 1920 and part of the Divine Nine,” Reid tweeted. One article said that “” a diverse dance group “is a narrow description – you’re missing the big picture here.” Another pointed out that Zeta Phi Beta is active in social causes, add, “The step is a tradition that dates back to the 1900s, when slaves used this form of dance as a means of communication.”

Nine historically black sororities and fraternities, including Zeta Phi Beta, make up the Pan-Hellenic National Council – the Nine Divines. As Alpha Kappa Alpha, Vice President-elect Kamala Harris is one of its members. Macy’s tweet has been deleted, replaced with new wording. “Look who just MOVED things forward. We loved having @ ZPHIBHQ – an international, historically black sorority – with us at #MacysParade for their centenary,” the new Tweeter said. Zeta Phi Beta has created his own Tweeter about the look of the parade. “Congratulations again to our Centennial Steppers who performed in the Macy’s Day Thanksgiving Parade this year! You were all #Finer and represented Zeta Phi Beta Sorority, Incorporated!” the message says. (Read more stories from Macy’s Thanksgiving Parade.)



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