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NBC’s coverage of Macy’s annual Thanksgiving parade Thursday morning drew a 5.3 rating among adults aged 18 to 49 and 20.7 million viewers, respectable numbers for an event that was mostly pre-taped and clean-lined in due to the coronavirus pandemic.
The 9:00 a.m. to 12 p.m. ET parade telecast (it aired at that time in all time zones across the United States) was down two-tenths from the 2019 unrestricted event, which s ‘finished with 22.1 million viewers. Overall, the year-over-year declines were 3% in demo and 6% in viewers, and yesterday’s initial broadcast marked the highest rated and most watched entertainment television broadcast. of NBC in 2020 during a TV season when most big events saw much bigger drops. in their numbers.
Combined with an encore later in the afternoon, the parade ended with a 6.2 in the demo and 24.2 million viewers in Nielsen Live + Same Day data. He also had 4.7 million streams on YouTube.
After the parade, NBC’s annual afternoon coverage The national dog show (2.8, 11.3 M). The two-hour dog festival was held in prime time (0.6, 2.94 million) to fill the void created when the network’s annual NFL prime-time Thanksgiving game (Pittsburgh vs Baltimore) took off. been moved to Sunday due to positive Covid tests on the Ravens team.
The exit from the NFL paved the way for Fox’s competitive lineup The masked singer (3.0, 10.17M) and I can see your voice (1.6, 5.53M) to easily sweep the evening for the network both in the demo and the viewers.
The other new Thanksgiving prime time programming was ABC’s two-hour special. Wonderful World of Disney: Magical Holiday Celebration (0.4, 2.46M), CBS Star Trek: Discovery (0.2, 1.51M) and the CW Gilmore Girls: A Year in the Life mini (0.1, 350,000).
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