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Seven films in, DC Extended Universe finally fly with the wind in the back. "Shazam!", A relatively modest budget and well reviewed. debuted with $ 53.5 million in ticket sales over the weekend, according to studio estimates Sunday, giving DC its last critical and box office success.
Although one of the oldest characters in DC's superhero stable, "Shazam!" do not boast of Batman or Superman name recognition. But returning to a budget of $ 100 million and adopting a lighter and comical tone, "Shazam!" regularly builds word of mouth with stellar critics. Warner Bros. also screened the film two weeks before it opened across the country, where it projected $ 3 million.
"Shazam!" came out well before the other draw of the weekend, "Pet Sematary". The remake of Paramount Pictures from Stephen King's original adaptation of 1989 was second at $ 25 million. This is a good start for "Pet Sematary", although far from what King's latest big-screen adaptation has evoked: "It" opened with $ 123.4 million in 2017.
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Dumbo, the flagship film of last week, jumped back during its second week. In third place, Disney's live action remake dropped 60% to $ 18.2 million.
Declared "Big" meets Superman "" "Shazam!" stars Asher Angel in the role of Billy Batson, a nurturing teenager who turns into an adult superhero (played by Zachary Levi).
Jeff Goldstein, head of distribution at Warner Bros., said the studio had originally planned a $ 40 million opening. "It was the right number for us," Goldstein said. "It's what we needed to make money."
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But the expectations have increased according to the critics (91% of freshness on Rotten Tomatoes) and the reaction of the public (a "Cinémascore A"). The PG-13 film attracted a particularly young audience: 45% were under 25 years old.
The result also validated DC's pivot following the disappointments of Zack Snyder's "Batman v Superman" and David Ayer's "Suicide Squad". Since then, Warner Bros. has oriented its comic book adaptations in a different direction, relying more on independent inputs less based on "the universe" and on a more fluctuating tone.
Earlier in the week, Warner Bros. also aired the release of Joker with DC, with Joaquin Phoenix, to CinemaCon. An original story in even smaller budget with a unique tone, although much darker; it was one of the most discussed movies at the Las Vegas event.
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"Wonder Woman" was really the starting point for the boat change, "said Goldstein." When you look at each of these properties, they are all very different. Their approach is different. Their tone is different. But here's the common point: all good movies, all well done. I think that's what you will see DC is very specific approaches for this property. "
Abroad, "Shazam!" reported $ 102 million in 79 markets, including $ 30.9 million in China.
"DC has really found its rhythm," said Paul Dergarabedian, Senior Media Analyst at Comscore. "They really separate each character, Shazam and the Joker could not have two different characters in the DC universe, but I think the diversity of the content will serve them well."
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Dergarabedian noted the two most dominant genres in current movies – superheroes and horrors – inundated with movie theaters, occupying four of the top five box office spots. The fierce competition in similar style holds could have slightly depressed results for both "Shazam!" and "Pet Sematary." But for the moment, there is little room on the calendar between the major comic strip movies and horror releases.
In fourth place, Jordan Peele's horror thriller "Us" added $ 13.8 million in its third week. Its total cumulative total is $ 216.6 million.
Marvel's Captain Marvel, led by Brie Larson, who recently made $ 1 billion in ticket sales around the world, received $ 12.7 million in the national market on its fifth weekend. Ironically, Captain Marvel was the original name of Shazam when he created the character in 1939, imitating Superman. He was relaunched in 1973 under the name of Shazam after decades of lawsuits and the launch of Marvel's own captain, Marvel.
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The other newcomer of the weekend was "Best of Enemies" from STX Entertainment, with Taraji P. Henson in the role of civil rights advocate and Sam Rockwell in the lead role of Ku Klux Klan. He opened with $ 4.5 million.
In a limited release version, High Life by Claire Denis, starring Robert Pattinson, was launched with approximately US $ 100,000 in four cinemas for A24.
Neon's Aretha Franklin documentary "Amazing Grace" debuted with $ 96,000 in eight locations. The film, shot for two days at the New Bethel Baptist Church in the Watts section of Los Angeles in 1972, was lost for decades in part because its director, Sydney Pollack, had not resumed the footage, leaving them unpublished. synchronized with the audio. Before his death last August, Franklin had several times sued to prevent his release.
Estimated ticket sales from Friday to Sunday in US and Canadian theaters, according to Comscore. Where applicable, the latest international issues from Friday to Sunday are also included.
1. "Shazam!" $ 53.4 million ($ 102 million international).
2. "Pet Sematary", 25 million dollars.
3. "Dumbo", $ 18.2 million.
4. "We", $ 13.8 million.
5. "Captain Marvel", $ 12.7 million.
6. "The best of enemies", 4.5 million dollars.
7. "Five Feet Apart", $ 3.7 million.
8. "Unplanned", $ 3.2 million.
9. "Wonder Park", 2 million dollars.
10. "How to train your dragon: The hidden world", 2 million dollars.
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