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He is pictured in front of the nine elongated letters that spell his name in an image that has generated three million likes on Instagram and hundreds of thousands of likes on Twitter and Facebook.
The hashtag # CR7JUVE confirms what has quickly become the least well kept secret of football.
"He's calling Cristiano Ronaldo and he's officially Bianconero," announced Tuesday on the Juventus website joining Real Madrid's Italian club in a $ 117 million transfer reported.
It is far the days when football transfers were announced with a picture of a smiling player holding the scarf of his new club
football team and you pay Ronaldo a ratio of 35 Millions of dollars a year, you must sweat your assets right off the bat. And not only on social media – replicas of Juve shirts and various members of Cristiano flew from the club's official store in Turin, with the transfer being confirmed.
" Juve seeks to monetize and take advantage of this to its advantage: it wants a greater presence in the markets and access to markets. "
& # 39; Ronaldo Effect & # 39;
Juve's stock price jumped nearly 25 percent last week Rumors ran that the international in Rtugais would leave Madrid for Turin. On Tuesday, when the transfer was confirmed, the stock price rose 6% to 0.90 euros, while it was trading in the middle of 0.80 on Wednesday.
"The Ronaldo Effect" can help boost sales of banknotes, merchandise and commercial rights, as well as to provide a point of engagement for new fans – in Italy, Europe and elsewhere (eg, China). We are aware that the club's executives and shareholders are extremely optimistic about the impact Ronaldo will have on Juve, "says Chadwick
& # 39; More pop & # 39;
Traditionally, Juventus has been a model of financial prudence. But the strategy has lost momentum and in the last annual Deloitte Money League, the Bianconeri ranked 10th for the fourth year in a row. Good enough for a club that dominates Italian football, but not enough for a club with ambitions of European domination, or even world domination.
In January 2017, Juventus unveiled its new club badge "designer" with the kind of lavish ceremony usually reserved for a fashion show or a car launch.
A football and celebrity team dropped off at the Milan Museum of Science and Technology for an event presented by the club as "Black and White and More". The pioneer of electronic dance music Giorgio Moroder on the sets
The blitz marketing that accompanied the new logo boasted that "the new visual identity of Juve stirs the traditional style of sport and leads to a new track". The club president said the logo was "a symbol of Juventus lifestyle."
"Juventus thinks of a millennium in Shanghai and a mother in Mexico. They want to become more mainstream, more pop and behind. "They want to be bigger in the United States, which is a hub of popular culture, but they want to attract casual fans as well as Juve fans."
By teaming up with athletes individual as well as to clubs – they are quite transferable in their loyalties. "
Thus Juve's decision to buy Ronaldo is motivated by a desire to transcend Serie A and challenge European superclubs like Manchester United, Real Madrid and Barcelona – all three top teams in the Deloitte rankings 19659006] Visit CNN.com/sport for more news and features
But Chadwick warns that Juve has embarked on a potentially risky strategy.
"A concern specific is that Ronaldo is at the end of his brand's life cycle as a player, which means that his revenue-generating potential for the remaining years of his contract is much less than, say, Paul Pogba, "said Chadwick, in reference to the Juve sold to Manchester United in August 2016.
"While United could (in theory of unless) get 10 more years of income, Juventus will have the chance to get three of Ronaldo's. Even then, this is based on the assumption that Ronaldo remains in shape and does not experience any significant decline in performance, "added Chadwick.
" Ronaldo's signing could be a boon to Juventus. Likewise, this could be a curse: the club now has to face the costs of signing a player whose commercial value is questionable – someone who could symbolize how much his opponents are in the process of fall. 19659037]
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