Nike celebrates two World Cup finalists



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The result is a significant win for Nike, as rival Adidas is a long-time and prominent partner of FIFA and the World Cup.

"We had three of the four teams to make the semi-finals and then" Two of our teams made the finals, which is a first for Nike, "Reuters Elliot Hill, president of Consumer and Marketplace, told Reuters from Nike.

"We have been in football for over 20 years. The first time we had a fully Nike final with both teams wearing Nike.

Adidas sponsored 12 of the 32 teams to the World Cup finalists compared to Nike 10 but saw one of his most prominent clients in the group stage while eight of his teams fell

"In addition to the kits, we had a lot of success with our players," said Hill.

"We have more than 65% of athletes wearing Nike football shoes, c & rsquo; It is more than all the other brands combined, which allowed us to win "

Among the other manufacturers, Puma supplied kits for four teams, New Balance for two and Errea, Hummel, Uhlsport and Umbro a piece – the latter being Peru's distinctive shirt with red diagonal band.

(Report by Catherine Koppel, edited by Christian Radnedge)

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