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The vandal series of Facebook can finally come back to hurt the company where it counts – the growth of its users.
The social media giant today announced its second quarter results, revealing that it no longer grows in the United States and Canada, by far the most valuable geographic region of Facebook. It also added only 22 million new daily active users worldwide, its lowest quarter compared to the previous quarter since at least early 2011, when we first have data on metrics.
Facebook has 185 million users in the United States and Canada, the same number as in the last quarter. It's been four quarters in a row that this has been stuck around 185 million users. He also lost users in Europe for the first time. Facebook reported 279 million daily active users in Europe in the second quarter, compared with 282 million users in the first.
This global slowdown in user growth is terrifying if you are Facebook. The company has been hampered by scandal scandals for 18 months, but so far, it has not had any impact on user growth or revenue. Today's profit report seems to show that these scandals can finally catch up with the company.
The growth plateau in the United States and Canada is also bad news, though it makes sense. About half of the population of the United States and Canada uses Facebook every day, including everyone babies to America's largest generation members. Eventually, you just reached a saturation point, and Facebook seems to have found it.
But it is also bad news for Facebook investors, mainly because this group of users is so valuable to the company. The average user in the United States and Canada generated revenue of $ 25.91 for Facebook in the third quarter, nearly three times the amount generated by users in the region's most valuable region. company, Europe. Is it because it adds new users at the same rate as deserters? Or has Facebook stopped attracting young Internet users who are connecting for the first time? (In both cases, a stabilization in the United States and Canada means that Facebook's growth is happening elsewhere – in markets where the company can not earn so much money through advertisements.
The rest of Facebook's earnings report was not great either.The company ran out of revenue projections, albeit slightly, and the stock was down more than 8 percent in early trading after hours. of opening
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