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Samsung Electronics is a business smartphone with black, shiny rectangles that look very similar.
At its conference Nov 7 for software developers in San Francisco, the company previewed what it called an Infinity Flex Display, and announced new software for controlling the broad phone. Samsung phones will be based on the Android operating system.
The South Korean giant technology will do, what will it cost, or what the phone will be called. During the presentation, Samsung also disguised the rest of the phone's design by covering everything beyond the screen.
The basics, however, are clear. The device looks like a standard smartphone when closed. It opens the door to reveal another 7.3in display, which would be one of the largest ever released. Samsung's most-recent large smartphone.
The company said the display can be folded. Samsung said it's also exploring screens that roll and stretch, but did not preview devices with those technologies.
Samsung plans to release a simulator to help developers write and test apps for the foldable screen and will host sessions with developers to teach them how to write software for the device. The company is working with Google and its Android. Glen Murphy, Director of Design for Android at Google, spoke at the conference.
In October, Bloomberg News reported that the phone would go on sale during the second quarter of 2019 at the earliest. Samsung confirmed on Wednesday that mass production of the screens would begin in coming months.
Samsung is not the first to try foldable phones, but the company's display of know-how, reach and marketing power could take the mainstream form. Last year, ZTE Corp. announced that it was flopped with reviewers. Earlier this week, the consumer electronics startup Royole announced a similar device in China.
Samsung also showed off a new software interface called One UI, which includes new windows, and more rounded corners. The new look is optimized for controlling devices with one thumb, a necessity as screens become larger.
The interface will be released in the US, Germany, and Korea this month, Samsung said. The software will officially launch on the S9 Galaxy and Note 9 in January. – Bloomberg
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