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If we look at another week of news from Cupertino, this week's Apple Loop includes big battery problems for the iPhone XS, thoughts on the iPhone XR, a hidden rise in the price of the iPhone 8, sneaky subscriptions on the App Store, discounts on MacBook Pro and custom watch dials for Apple Watch.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of Android news on Forbes).
iPhone XS Max has a major battery problem
There was a lot of talk about the battery life of the iPhone. Once you start using a controlled test program and you can accurately replicate the actions each time, on multiple handsets, comparing apples (sic) with oranges becomes a little easier. That's exactly what PhoneBuff did and the iPhone XS Max is losing the 9 rating – once the XS Max battery is no longer charged, the 9 canned note 37% . Gordon Kelly of Forbes reports:
First of all, although the battery of the iPhone XS Max is smaller, it is only 20% smaller (3,174 mAh against 4,000 mAh). Secondly, Note 9 has a higher resolution screen and pixel management is the most demanding task of a phone. Third, the Note 9 Snapdragon 845 chipset is less efficient than the remarkable Apple 12 chip from the iPhone XS Max.
Which points the finger towards the software. Apple claims that iOS 12 is the fastest and most efficient generation of iOS to date. Apparently not.
More here on Forbes.
The new Apple iPhone XR is presented at a special Apple event at the Steve Jobs Theater (photo by Justin Sullivan / Getty Images)
The iPhone XR fights the iPhone XS
While Apple opens pre-orders for the iPhone XR, consumers who have delayed the purchase of the more expensive iPhone XS and XS Max can now compare the two choices offered by iOS. Once the similar features have been removed, there are only a few note differences, the biggest being the screen:
Yes, both phones have huge screens of more than 6 inches. But while Apple goes to town on the iPhone XS Max with a high-resolution OLED display, the company cuts its costs on the iPhone XR with a relatively low resolution LCD screen that can not natively display Full HD (1080p) content. Apple also removes its 3D Touch sensitive technology from the XR.
… The iPhone XR has a 326 ppi, which is as dense as the iPhone 8 and the iPhone 8 Plus (which also use an LCD) and no one complained about their panels. The iPhone XR is also compatible with other high-end models: Dolby Vision / HDR10 compliance, so it should remain good to watch Netflix, "120Hz touch detection" for faster touch recognition and True Tone to keep faithful colors.
More on the two handsets here on Forbes.
The iPhone 8 gets a sneaky rise in prices
One of the reasons why Apple continues to be financially successful is to reduce the nomenclature of its handsets while maintaining the highest price possible. While Tim Cook and his team emphasize the message of consumer-friendliness, corporate business movements in the background weaken user flexibility while maximizing profits. I talked about the last move early in the week for those who buy the old handsets Phone 7 and iPhone 8:
You will not find the Lightning Port to 3.5mm cable adapter supplied in the box. If you are looking for an adapter to connect your favorite headphones, you will need to make an additional purchase.
No doubt that Apple will hope that those looking to use a headset will be persuaded to switch to wireless headsets, and I would expect every employee of the Apple Store to do their best to sell to its customers a game of AirPod instead of the dongle, which links them more and more to the ecosystem of Apple.
More here on Forbes.
Sneaky App Subscriptions on the Apple Store
The week was also not great for Apple's customer operations. Forbes' John Koetsier explored the problem of subscription applications that automatically charge customers on a regular basis. The problem is that a number of them are taking a "mediocre" approach, resulting in unexpected and very high fees on customers' credit cards.
"Users open the application and quickly press a" Start "or" Continue "button on the first page," [iPhone owner Julie Plumb] I said by email. "Unfortunately, this loads the Apple payment prompt instead of starting the free app as most users want. Users panic and then tap the home screen to exit the application. Unfortunately, on fingerprint devices, payment or registration to the free trial are made. "
Needless to say, $ 4 / week for a very, very, very simple barcode reader is completely ridiculous. $ 156 / year borders the criminal.
Sarah Perez, of Techcrunch, also picked up the news this week, exacerbating the pressure on Apple (which, of course, would absorb the usual gross sales slice on each subscription):
However, the company's goal in recent times has been to convince developers to try subscriptions – even to hold "secret" meetings in which it evangelises the business model that pays a lot to developers (and therefore to Apple itself). Meanwhile, a good handful of applications from bad actors have been allowed to flourish.
Koetsier noted the changes made this week by Apple and it seems that the negative press has led to an immediate and radical action: all applications using the subscription service attract much more attention from the moderators of the stores:
"They created applications and rejected applications with a massive button saying" X free days "without the price listed inside this button," said another developer. "People do not read the fine print and that's what they're looking for – they used to be nice, but with negative publicity, they're as strict as possible."
That's where the story is now. Apple has apparently been waiting for advertising to become too intense before acting. That the action has arrived is fine. The fact that it was originally necessary contradicts the idea that the App Store would be a safe place, Apple giving priority to the customer.
Today, most of the applications mentioned in my initial story are no longer available.
Koetsier watches this closely. You can follow him here on Forbes.
A participant touches the touchpad of the new MacBook Pro laptop in the Apple Store Saint Germain store (photo by Chesnot / Getty Images)
Discount Apple's hidden MacBook Pro
Although it never appears specifically in the navigation of its website, the "refurbished store" of Apple not only offers a substantial discount to customers, but it also helps the turnover of units returned and increases the overall margins that a family of materials can offer. It is also a good indicator of devices that may be ready to leave the front line and be replaced by newer models. It is therefore important to note the addition of the 2018 MacBook Pro with TouchBar in the renovation section, not just for price reduction. Joe Rossignol has the details:
A refurbished base model featuring an Intel Core i5 quad-core processor at 2.3GHz, 256GB flash storage, 8GB RAM and Intel Iris Plus Graphics 655 is available at the price of 1,529 USD in the United States, thus saving 270 USD on the normal price of 1799 USD of Apple. . Available finishes include silver and space gray.
A fully remodeled refurbished model with a 2.7GHz quad-core Intel Core i7 processor, 2TB flash storage, 16GB of RAM and Intel Iris Plus Graphics 655 is available for $ 3,139 in the US, allowing to save $ 560 on the normal price of Apple. $ 3,699. This configuration is currently limited to Space Gray.
More at MacRumors.
And finally…
The Apple Watch has a growing problem. It's not very good as a watch – take a look at the watch face and realize that you can not read the time quickly in the same way as you can with just about every other watch of the planet. Apple thinks it knows better than anyone, but many say it's wrong. Marco Arment writes:
The Apple Watch is an incredible technological feat. It's a computer. He can display everything. In the absence of mechanical or physical limitations, any watch dial design of any kind could be plausibly, thus allowing a range of creativity, style and utility that no company could not conceive by itself.
But they will not let us. At a time when personal expression and innovation in watchmaking are expected to flourish, they are rather eroded, as everyone in the room wears more and more the same watch with the same two faces.
Chance Miller is one of the many organizations that ask third-party faces to be part of the Apple Watch ecosystem:
Personally, I think it's absolutely time to look at the faces of third parties on Apple Watch. Opening the process to other developers and designers will undoubtedly give very useful and enjoyable faces to watch. I think however that Apple would need a rather strict approval process for third party surveillance faces.
For example, many classic watch dial designs are trademarks of their original creator, and Apple would be obligated to do its utmost to ensure that Apple Watch's third-party creatives do not have to be used. violate any of these models.
The call to action is at 9to5Mac.
Apple Loop offers you seven days of great moments every weekend here in Forbes. Do not forget to follow me to lose no cover in the future. You can read the Apple Loop from last week here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
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If we look at another week of news from Cupertino, this week's Apple Loop includes big battery problems for the iPhone XS, thoughts on the iPhone XR, a hidden rise in the price of the iPhone 8, sneaky subscriptions on the App Store, discounts on MacBook Pro and custom watch dials for Apple Watch.
Apple Loop is here to remind you of some of the many discussions that have been taking place around Apple over the past seven days (and you can read my weekly summary of Android news on Forbes).
iPhone XS Max has a major battery problem
There was a lot of talk about the battery life of the iPhone. Once you start using a controlled test program and you can accurately replicate the actions each time, on multiple handsets, comparing apples (sic) with oranges becomes a little easier. That's exactly what PhoneBuff did and the iPhone XS Max is losing the 9 rating – once the XS Max battery is no longer charged, the 9 canned note 37% . Gordon Kelly of Forbes reports:
First of all, although the battery of the iPhone XS Max is smaller, it is only 20% smaller (3,174 mAh against 4,000 mAh). Secondly, Note 9 has a higher resolution screen and pixel management is the most demanding task of a phone. Third, the Note 9 Snapdragon 845 chipset is less efficient than the remarkable Apple 12 chip from the iPhone XS Max.
Which points the finger towards the software. Apple claims that iOS 12 is the fastest and most efficient generation of iOS to date. Apparently not.
More here on Forbes.
The new Apple iPhone XR is presented at a special Apple event at the Steve Jobs Theater (photo by Justin Sullivan / Getty Images)
The iPhone XR fights the iPhone XS
While Apple opens pre-orders for the iPhone XR, consumers who have delayed the purchase of the more expensive iPhone XS and XS Max can now compare the two choices offered by iOS. Once the similar features have been removed, there are only a few note differences, the biggest being the screen:
Yes, both phones have huge screens of more than 6 inches. But while Apple goes to town on the iPhone XS Max with a high-resolution OLED display, the company cuts its costs on the iPhone XR with a relatively low resolution LCD screen that can not natively display Full HD (1080p) content. Apple also removes its 3D Touch sensitive technology from the XR.
… The iPhone XR has a 326 ppi, which is as dense as the iPhone 8 and the iPhone 8 Plus (which also use an LCD) and no one complained about their panels. The iPhone XR is also compatible with other high-end models: Dolby Vision / HDR10 compliance, so it should remain good to watch Netflix, "120Hz touch detection" for faster touch recognition and True Tone to keep faithful colors.
More on the two handsets here on Forbes.
The iPhone 8 gets a sneaky rise in prices
One of the reasons why Apple continues to be financially successful is to reduce the nomenclature of its handsets while maintaining the highest price possible. While Tim Cook and his team emphasize the message of consumer-friendliness, corporate business movements in the background weaken user flexibility while maximizing profits. I talked about the last move early in the week for those who buy the old handsets Phone 7 and iPhone 8:
You will not find the Lightning Port to 3.5mm cable adapter supplied in the box. If you are looking for an adapter to connect your favorite headphones, you will need to make an additional purchase.
No doubt that Apple will hope that those looking to use a headset will be persuaded to switch to wireless headsets, and I would expect every employee of the Apple Store to do their best to sell to its customers a game of AirPod instead of the dongle, which links them more and more to the ecosystem of Apple.
More here on Forbes.
Sneaky App Subscriptions on the Apple Store
The week was also not great for Apple's customer operations. Forbes' John Koetsier explored the problem of subscription applications that automatically charge customers on a regular basis. The problem is that a number of them are taking a "mediocre" approach, resulting in unexpected and very high fees on customers' credit cards.
"Users open the application and quickly press a" Start "or" Continue "button on the first page," [iPhone owner Julie Plumb] I said by email. "Unfortunately, this loads the Apple payment prompt instead of starting the free app as most users want. Users panic and then tap the home screen to exit the application. Unfortunately, on fingerprint devices, payment or registration to the free trial are made. "
Needless to say, $ 4 / week for a very, very, very simple barcode reader is completely ridiculous. $ 156 / year borders the criminal.
Sarah Perez, of Techcrunch, also picked up the news this week, exacerbating the pressure on Apple (which, of course, would absorb the usual gross sales slice on each subscription):
However, the company's goal in recent times has been to convince developers to try subscriptions – even to hold "secret" meetings in which it evangelises the business model that pays a lot to developers (and therefore to Apple itself). Meanwhile, a good handful of applications from bad actors have been allowed to flourish.
Koetsier noted the changes made this week by Apple and it seems that the negative press has led to an immediate and radical action: all applications using the subscription service attract much more attention from the moderators of the stores:
"They created applications and rejected applications with a massive button saying" X free days "without the price listed inside this button," said another developer. "People do not read the fine print and that's what they're looking for – they used to be nice, but with negative publicity, they're as strict as possible."
That's where the story is now. Apple has apparently been waiting for advertising to become too intense before acting. That the action has arrived is fine. The fact that it was originally necessary contradicts the idea that the App Store would be a safe place, Apple giving priority to the customer.
Today, most of the applications mentioned in my initial story are no longer available.
Koetsier watches this closely. You can follow him here on Forbes.
A participant touches the touchpad of the new MacBook Pro laptop in the Apple Store Saint Germain store (photo by Chesnot / Getty Images)
Discount Apple's hidden MacBook Pro
Although it never appears specifically in the navigation of its website, the "refurbished store" of Apple not only offers a substantial discount to customers, but it also helps the turnover of units returned and increases the overall margins that a family of materials can offer. It is also a good indicator of devices that may be ready to leave the front line and be replaced by newer models. It is therefore important to note the addition of the 2018 MacBook Pro with TouchBar in the renovation section, not just for price reduction. Joe Rossignol has the details:
A refurbished base model featuring an Intel Core i5 quad-core processor at 2.3GHz, 256GB flash storage, 8GB RAM and Intel Iris Plus Graphics 655 is available at the price of 1,529 USD in the United States, thus saving 270 USD on the normal price of 1799 USD of Apple. . Available finishes include silver and space gray.
A fully remodeled refurbished model with a 2.7GHz quad-core Intel Core i7 processor, 2TB flash storage, 16GB of RAM and Intel Iris Plus Graphics 655 is available for $ 3,139 in the US, allowing to save $ 560 on the normal price of Apple. $ 3,699. This configuration is currently limited to Space Gray.
More at MacRumors.
And finally…
The Apple Watch has a growing problem. It's not very good as a watch – take a look at the watch face and realize that you can not read the time quickly in the same way as you can with just about every other watch of the planet. Apple thinks it knows better than anyone, but many say it's wrong. Marco Arment writes:
The Apple Watch is an incredible technological feat. It's a computer. He can display everything. In the absence of mechanical or physical limitations, any watch dial design of any kind could be plausibly, thus allowing a range of creativity, style and utility that no company could not conceive by itself.
But they will not let us. At a time when personal expression and innovation in watchmaking are expected to flourish, they are rather eroded, as everyone in the room wears more and more the same watch with the same two faces.
Chance Miller is one of the many organizations that ask third-party faces to be part of the Apple Watch ecosystem:
Personally, I think it's absolutely time to look at the faces of third parties on Apple Watch. Opening the process to other developers and designers will undoubtedly give very useful and enjoyable faces to watch. I think however that Apple would need a rather strict approval process for third party surveillance faces.
For example, many classic watch dial designs are trademarks of their original creator, and Apple would be obligated to do its utmost to ensure that Apple Watch's third-party creatives do not have to be used. violate any of these models.
The call to action is at 9to5Mac.
Apple Loop offers you seven days of great moments every weekend here in Forbes. Do not forget to follow me to lose no cover in the future. You can read the Apple Loop from last week here, or this week's edition of Loop's sister section, Android Circuit, is also available on Forbes.
