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A scent of ice in his honor, a pizza bearing his name, queuing to buy his shirt: For some, Cristiano Ronaldo is as important as the pope.
Juventus shocked the world on Tuesday. Ronaldo's signature Real Madrid for a 112-million Serie A record, with five-time winning Golden Ball signing a four-year contract with the Italian champion.
And Ronaldo mania is in full swing in Turin, with enterprising businessmen not missing the opportunity to celebrate the occasion and take advantage of the arrival of the l '. Portuguese striker
Leonardo La Porta, who owns Gelateria Miretti in the heart of Turin for 30 years, has created a flavor called CR7 – The Famous Mark of Ronaldo
La Porta, 50, is not a supporter Juventus, or even a football fan, but has often created flavors to mark important events in the city.
However, it only created a flavor in the honor of a person before – when the P ope came to Turin in 2015.
La Porta thought a lot about the creating the CR7 flavor, which he wanted to represent a union between Portugal and Turin.
"I put it on sale on the 7/7 date because it was the day the rumor wanted Cristiano Ronaldo to be presented," La Porta told The Associated Press. "I thought about it a week ago … the search was pretty intense.
"We chose to use a typical Portuguese liquor that is Ginja, it's an acidic cherry liquor that strongly binds Portugal to the Piedmont region because here too, in the Piedmont, we have a similar cherry liquor, and in Portugal, this liqueur is served in a cup of chocolate, so this ice cream is made of milk, cream, sugar and carob flour, with this Ginja liqueur and pieces of chocolate. "
The taste is rich and tasty, with hints of spice and fruit
" I hope that (Ronaldo) can come here to try it, "said La Porta , adding that the flavor is selling regularly. "If not, I'm ready to go home to do it for him.We'll see."
Nearby is a pizzeria, which also hopes to attract the football superstar.
Tommy Tegamino, who belongs to two of Juventus' season ticket holders, the Filippo brothers (31) and Tommaso Crozaso (26), now claims the "Pizza CR7."
The deep pizza is garnished with stracchino cheese and black olives in the form of the number "7" and which also symbolizes the black and white colors of Juventus.
It costs seven euros ($ 8.17).
"We all hope that it will come!" rejoices Sara Giulia Peira, the director of the oldest of the three branches of Tommy Tegamino, 35 years old. "Maybe he finds out he's coming here to try it, it'll be great."
"We decided to do things right when we heard the official news that he was coming here. In fact, it is only Wednesday that we started to sell it. Our owners have decided with our pizza chef to celebrate the Portuguese star … It's going well, especially with the fans of course. "
Some of the incredulous fans are still rubbing their eyes in disbelief as Ronaldo joins Juventus.
Raimondo Livolsi, a 37-year-old Turkish laborer, said that he thought that" c & # "Was a hoax" when news of Ronaldo's possible arrival emerged, while Eric Tolve joked about the fact that he needed a malox truck to calm himself down .] Tolve, a 59-year-old worker from Foggia, who was in Turin with his wife visiting their daughter, bought a "Ronaldo" shirt for his nephew.
"There is no chance for anyone now, not in Italy or Europe, "he added. The Champions League is ours. 100%. "
Juventus has won the league for seven years, and the Italian Cup the last four, but has not lifted the Champions League since 1996 – even though she finished second in two of last four years.
The shirts bearing the name of Ronaldo stole shelves and not only in Turin.The official Juventus shop in Milan sold about a shirt a minute.
The shops are also short of letters to print Ronaldo's name, while the store closest to the stadium would have missed the actual shirt Wednesday night as the city prepares to welcome the man himself, during his presentation on Monday
Ronaldo should also find it easy to settle in Turin Although it has less than a third of the population of Madrid, Turin is still the fourth largest city in Italy , near the mountains and the sea.
"I think q "He will love it here," said Simone Massucco, 17. Turin student, who was buying h is the first shirt of Juventus – sporting the name of Ronaldo. "It's not a city where fans are bothering you too much, I think it's going to be fine."
Turin is an industrial city and home of Fiat, which – like Juventus – is also controlled by the Agnelli family. 19659002] While most supporters welcome the arrival of Ronaldo, even with supporters of opposing teams recognizing the prestige he brings to the Italian game, there is a minority who is unhappy at the price of the case.
Fiat Chrysler factory workers and trade unionists waved banners on a wall outside of a car factory in Naples, while strikes are scheduled for Friday in Pomigliano and Monday and Tuesday in another Fiat factory in Melfi
