Smartphone: Huawei aims to capture the high-end telephony market

NEW DELHI: Chinese smartphone manufacturer Huawei aims to be the best-selling smartphone in India currently under orders from Samsung, OnePlus and Apple and has recently joined the segment with its Huawei-branded P20 and P20 Pro phones. declared a senior official.

The company makes a concerted effort in the high-end segment with its "Huawei" smartphones, while its sub-brand, Honor, continues to compete with Xiaomi and Oppo in the sub-R 20K category.

"Our goal is to become the best premium player in India," Allen Allen Wang, director of Huawei India Consumer Business Group, said.

OnePlus was the first premium smartphone brand in India (Rs 30,000 and up), while the high-end phone market grew 19% in April compared to April-June. in India.

Huawei with its sub-brand Honor had a 3% share in the Indian smartphone segment, with most of the sales represented by Honor.

"Huawei captured 4% of the high-end smartphone segment in the first quarter of its launch, driven by Honor 10 and P20 shipments.It uses the online channel to target high-end smartphone users in Level 1 cities, "said Tarun Pathak, director of research at Counterpoint.

Wang said that the Indian and Chinese markets are similar in terms of consumer trends.