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PETALING JAYA: Malaysians are among the most dependent consumers of their digital devices, but also among the least likely to pay for online content, according to a survey conducted in 10 countries.
According to Limelight Networks' new State of Digital Lifestyles report, which specializes in the distribution of digital content, Indian and Malaysian consumers are the most dependent on their digital devices, with average engagement scores of 2.67 and 2.21.
The "engagement score" measures the frequency of use of applications, stream movies / TV shows and music, download ebooks, play video games or get their news.
Nearly two-thirds of people in Malaysia and India say that they would not be able to use their mobile phone for a day or more.
However, only 27.7% of Germans would not be willing to stop using their phones, and 11.9% said they could stop using them permanently. The country with the largest number of people wishing to abandon their mobile phone is the United States, where 13.6% would be able to stop using them permanently.
Music was the most used online content in all countries except Japan. Apps are the most popular, says Limelight in his report.
India has the highest level of engagement on all types of digital content online.
Consumers in South Korea, the United Kingdom and Germany are the most willing to pay, while those in Malaysia and Singapore are the least likely to pay.
Dissemination rates are highest in the United States at 64.7%. The music download rate is highest in Malaysia where 53.4% prefer to download music.
CDs are the most popular in Japan with 18.2% and the least used in South Korea where only 2.3% buy CDs. e-books rather than buying physical copies, with 54.6% of e-book downloads to read offline. EBooks are the most popular in Malaysia where 74.7% prefer e-books
Physical books are the most popular in Japan, France and South Korea.
The State of Digital Lifestyles report is based on the responses of 5,000 consumers in France, Germany, India, Italy, Japan, Malaysia, Singapore, South Korea, the United Kingdom and the United States aged 18 and over downloaded software or streamed video or music online in the last month.
between May 8th and 18th.
Other Key Findings:
> Consumers are confident that digital online technology has had a positive impact on their lives, with 37% of them indicating that it has achieved a significant improvement. Less than 5% think this has made their lives worse.
> Mobile phones are considered so essential that nearly half of people say that they could not stop using their mobile phone for a day or more.
61% of them prefer to watch movies and TV shows online rather than downloading them for offline viewing or renting or buying DVDs.
> People stream music and videos online
> Fewer than half of consumers are willing to pay for online content.
> Most people (80%) are concerned about the use of devices connected to the Internet. More than 40% of them are concerned about the security and hacking of the device, as well as the confidentiality of the data collected.
> Most people (88%) are frustrated with the process of accessing digital content online or when reading stops as primary frustration.
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