Taiwan to launch a tourist video for the Muslim market in August | Company | FOCUS TAIWAN



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Taipei, July 9 (CNA) A promotional Taiwan travel video featuring Mira Filzah, an actress and popular TV host in Malaysia, targeting Muslim visitors, will be shown in August in Asia. Southeast. Filzah's publication in the Muslim world with more than 3 million fans on Instagram, the bureau invited her to be the spokesperson for her campaign to promote tourism to Taiwan among Muslims in 2018.

Filzah and three Malaysian stars of social media specializing in fashion and cosmetics – Yasamin Redzuan, Sharifah Rose and Aisha Liyana – recently traveled to Taiwan to produce the promotional film "Salam Taiwan – Taiwan Welcomes You", according to the office .

A greeting word in Malay language that is used in the film to convey the message that Muslim travelers are welcome to Taiwan.

The film shows the four Internet celebrities visiting a number of tour attractions including Taipei 101, Yangmingshan National Park, Taipei's Ximending and Shilin Night Market, as well as several theme parks and tourist farms, as well as Halal certified restaurants.

The office will hold a press conference for the first According to the statement, Malaysia is an important source of international visitors. The tourism bureau said 528,019 Malaysian tourists visited Taiwan in 2017, up 11.3 percent from 474,420 in 2016, making it the sixth largest source of foreign visitors to Taiwan and the largest among countries of ASEAN.

is currently estimated at about 31 million, of which about 60% are Muslim. Meanwhile, the population of Brunei is estimated at 400,000, with about 66% adhering to Islam. According to the office, both countries are fast-growing markets that can make a significant contribution to overseas travel. According to MasterCard's 2018 Global Travel Travel Index (GMTI), this year is the first figure in the top five non-Islamic Cooperation Organization (OIC) destinations for Muslim travelers.

(By Wang Shu-fen and Evelyn Kao)
Enditem / AW

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