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Visa, the official payment services partner of FIFA, has published an analysis of the expenses inside the FIFA World Cup 2018 stadiums between 14 June and the semi-finals of the 11 July.
Consumer adoption of innovative payment technologies, 50% of purchases made at tournaments sites using contactless transactions, including cards, mobile devices and clothing.
Visa cardholders spent an average of 1,408 rubles per stadium transaction Throughout the tournament, Russian fans are the biggest spenders, followed by the United States and Mexico respectively.
The most important individual purchases were made on the stadium goods (4200 rubles, about $ 68) and Fan Fest (3,300 rubles) about $ 53.00) and food and beverages in the stadium ( 800 rubles, about $ 13).
"Visa sponsorship allows us to introduce the latest Lynne Biggar, Director of Marketing and Communications, Visa Inc." Visa Visa Cardholder Spending Data at the FIFA World Cup Illustrates Growth contactless payments in Russia and the confidence of fans in fast and secure payments.
Of the 62 matches played at the end of the 2018 FIFA World Cup Russia, the opening match between the host country and Saudi Arabia at the Luzhniki Stadium took place the same effect. the highest payment volume, with fans spending more than 55 million rubles (about $ 900,000). Of the total expenses during the opening match, 69% came from Russian citizens and 31% from non-Russian citizens.
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