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Volkswagen Malaysia collaborates with Lazada again
VOLKSWAGEN Passenger Cars Malaysia (VPCM) yesterday unveiled a special edition Volkswagen Polo “Black & White”, in conjunction with online shop Lazada’s annual “11.11 Shopping Festival” celebration.
The Polo Black & White is limited to only 11 units, and will be sold exclusively on Lazada’s online platform this Sunday – yes, 11th of November, the 11th month of the year, in case you are still wondering.
What’s so special about these 11 Polo Black & White, you may wonder? Well, you only need to pay the retail price of RM68,488* each to receive added accessories worth RM7,500.
The Polo Black & White is only available in Candy White and comes fitted with a black rear spoiler, black body side mouldings, leather seats, 15-inch black alloy rims, black side mirror and authorised VW Tint.
As part of the deal, official bank partner for this Polo Black & White sale, Hong Leong Bank, is offering a special low interest rate of 1.11% per annum for a five-year loan.
The Volkswagen Polo is powered by a 16-valve multipoint injection, 1.6-litre, 104hp petrol engine paired with a six-speed automatic transmission with Tiptronic (and “Sport” mode). It puts out a maximum torque of 153Nm available at a low 3,800rpm.
The car is fitted with a new RCD 340G head unit which offers a wide range of connectivity options such as USB and iPod interface, auxiliary input support, SD card slot, Bluetooth and App-Connect (CarPlay, Android Auto and Mirrorlink).
VPCM managing director Erik Winter said during a media presentation at the Volkswagen Sri Hartamas 3S centre yesterday: “A consumer’s purchasing journey has evolved so much in the past recent years, and we are pleased to have played a part in changing perceptions to the point where purchasing a car is now the new norm.
“This is evident with the success with our collaborations with Lazada for the ‘12.12. Beetle’ and the recent ‘JOIN’ range. Convenience aside, this also tells us that consumers are online – reading, researching and looking for the best deals. And that is where Volkswagen will be.”
To make a booking, a booking fee of RM799 is required and can be made via Lazada Wallet, credit card or online banking, after which the customer will receive a call from a Volkswagen representative for arrangements on their preferred dealership and to complete the registration and delivery of the vehicle.
Lazada Malaysia CEO Christophe Lejeune said: “As Malaysia’s leading eCommerce platform, Lazada has evolved beyond being just an online shopping platform and has transformed into a lifestyle destination.
“Our continued partnership with Volkswagen is proof of changing consumer behaviour, and we look forward to offering our customers the biggest and best Lazada shopping experience through this exclusive collaboration.”
Those interested to purchase the special edition Polo Black & White may visit the Volkswagen store on Lazada to find out more.
All Volkswagen models come with three years free maintenance, five ears manufacturer’s warranty and five years roadside assistance.
*Retail price, excluding insurance and registration.
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