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Mark Cuban plans to enter the podcasting industry as early as this year. According to a new report from Edge, Cuban plans to launch a new podcast app that allows hosts to “talk to fans live and monetize their conversations.”
The report explains that Cuban will work alongside Falon Fatemi on the startup. Fatemi previously co-founded and sold the AI Node customer relationship service. Fatemi declined to comment on the Edge, but Cuban confirmed he was a co-founder.
Mark Cuban is getting into the audio and podcasting hype. Alongside co-founder Falon Fatemi, he plans to launch Fireside, a “next-generation podcast platform” that facilitates live conversation, according to an email sent to potential creative partners seen by Edge. The idea of the app is similar to the lively live audio startup Clubhouse, except with the ability to record conversations natively. A source close to Fireside says the app plans to launch publicly this year.
Fireside is said to have raised a “multi-million dollar” round, although it is still operating in “stealth mode”. There are no details on when the company was founded, but job postings started appearing as early as last September, the report said.
The specific details of the service aren’t clear, but the service’s job postings make some bold statements about how it would differentiate itself from social media:
The Fireside job posting claims that “social media has let us down” by creating “antagonistic echo chambers with means of communication that only reinforce a culture of outrage and encouraging business models. the dissemination of disinformation. ” Fireside, the publication says, seeks to foster “intelligent civic discourse, shared connected experiences, and true relationship building virtually” through its broadcast platform, which “will foster a driving social impact through meaningful conversations at large. ladder”.
Fireside users “could stream, record, and monetize conversations while using Fireside’s built-in analytics tools to determine what content works best,” the report explains.
The name Fireside is receiving deserved criticism as there is already a popular and successful podcasting hosting and analytics service called Fireside, founded by Dan Benjamin in 2016. In a statement to the Edge, Benjamin explained:
“Creating a memorable brand is a challenge, and we’ve heard from customers (and potential customers) who are confused about it before,” he wrote to Verge. “It’s surprising and more than a little worrying. I imagine they just didn’t realize that at Fireside we had been hosting podcasts for almost five years, or about my personal involvement in podcasting since 2006. Of course I invite them to contact me. so that we can start a dialogue. and find a solution.
Fireside is slated to launch this year, and it’s joining the increasingly crowded audio space, alongside Twitter’s Clubhouse and Spaces functionality.
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