Marriage of the consumer and business markets



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The world-class innovation and user experience are two of the most difficult elements to exploit for any technology provider. Smartphone manufacturers have been chasing this Holy Grail for decades and have succeeded in many ways. However, innovation and user experience (UX) are not immobile. Bright screens, camera enhancements, and voice assistants are examples of improvements that are now considered table issues. Increasingly, the battlefield of innovation is moving towards the elusive notion of user experience.

Although hardware innovation continues to be needed, it is software innovations that create differentiation. It is in this spirit that I attended the recent Samsung Galaxy Note launch event. Samsung has launched new products on all of its mobile platform in the weeks leading up to the event. While the invitation featured the range of Samsung Note smartphones, the content of the event featured a myriad of hardware innovations ranging from smartphones to tablets, handhelds and smartwatches . For example, featured products include the Samsung Tab, Galaxy Book and new smartphones.

The company then launched two Galaxy Note smartphones during the event. The new Note family offers two screen sizes, each with a stylus S. The smaller of the two devices, Note 10, offers consumers a 6.3-inch Infinity cinematic screen while the Galaxy Note10 + features a larger screen. 6.8 inches while maintaining a size similar to that of the previous generation.

The Galaxy Note line, with its S Pen Pen, is aimed at consumers who attach importance to productivity and creativity on a platform. The Note family combines the S stylus, a long-lasting smart battery and SuperFast charging features that offer a good balance of useful innovation at the right price. In a saturated market, it is logical for Samsung to focus on capturing latent demand from consumers who want a smaller device with S-pen capabilities. However, it's difficult for smartphone manufacturers to differentiate between different platforms. of smartphones. At this point, I think we have reached the limit of micro-segmentation with the Samsung line.

DJ Koh: The foundation of trust is the innovation of experience

Samsung is known for its hardware innovations, such as the Galaxy Fold with a foldable screen. Samsung's events have increasingly emphasized software innovation. DJ Koh, president and CEO of Samsung Electronics, has used his time on stage to discuss innovation through the experience. The S-pen pen software updates provide examples of experience innovation in the Samsung wallet. Software enhancements, such as converting handwritten notes to text and the ability to export text to other non-Samsung applications, such as Microsoft Word, improve the usability of the platform. In addition, aerial actions offer new experiences by allowing a person to control certain functions such as zooming in or tilting to the rear camera by performing specific gestures with the S Pen.

The multi-device experience was a key theme of the event. With Samsung DeX software and a USB cable, a person can connect a Samsung smartphone to a laptop. or Mac and use their favorite mobile applications with a mouse and keyboard. DeX also allows the user to drag and drop files between devices. Efficiently, you can use your existing hardware as a docking station for your smartphone and you can transparently use both a smartphone and a laptop. applications.

Another example of software innovation for the Galaxy Note10 is a feature called Link to Windows. This feature allows a person to connect to Windows 10 P.C. with a quick panel click. To do this, the user can view notifications, send and receive messages and review recent photos without stopping to look at his phone. Samsung DeX offers experiences that a consumer finds useful in his personal and professional life. For example, you can add a presentation file to your smartphone and access it easily by connecting to the meeting room monitor.

If you have a phone with an S pen, you can use the stylus to easily navigate the slides on your phone. You can also use DeX mode to display an application on a monitor while you are viewing a different application on your smartphone. A user can open multiple windows at once, drag a photo into an email, and right-click for more features. The old phrase of a P.C. in your pocket comes alive with these new software experiences.

The latest software offerings enable a seamless multi-device experience on mobile and mobile devices. One important thing to note is that we have been discussing the concept of multi-device for centuries, but multi-device services only worked if you bought everything from a single provider. Further integration with Microsoft offers the opportunity to change that. In case anyone doubts his commitment to the partnership, General Manager Satya Nadella took the floor to talk about new experiences. Nadella does not have many people on stage, which means that it is a serious partnership.

Samsung also has the opportunity to offer richer experiences by integrating its strategy to its vast portfolio of devices such as T.V.s and smart refrigerators and will likely discuss it at its upcoming Samsung developer conference. These are the seemingly simple types of software features that define a new level of simplicity and usability. The Android ecosystem is known for its rich customization but its complexity. It is good to see that Samsung offers ease of use between stacks of software from the Samsung, Android and Windows ecosystem.

The battle for growth

These software innovations will keep Samsung at the top of the list, but you have to wonder if these software innovations are enough? In a market where smartphone growth requires stealing market share, Samsung has the largely untapped advantage of being a consumer brand, also suitable for business. In fact, the corporate market could be his secret weapon against Apple. By delivering innovative software that supports consumer and business users, Samsung can compete more effectively with companies that bring their own devices. In addition, Samsung has the opportunity to win contracts by replacing special devices, such as portable barcode scanners and public safety radios, with smartphones and tablets.

It takes a combination of industrial design, sophisticated device portfolio and frictionless security to win the hearts and minds of enterprise mobility buyers. By all accounts, Samsung products meet these requirements. It offers a wide range of devices ranging from smartwatches to computers. The hardware and software of Samsung smartphones, tablets and mobile devices comes with built-in KNOX mobile security. KNOX offers several layers of protection against the chip through the software, relieving the company I.T. security fears associated with the Android operating system.

In addition, many enterprise customers are looking for the ability to suggest product features. Customization can be as simple as configuring it with a security profile or as complicated as transferring a specific port to a particular zone. Samsung is renowned for being a company willing to collaborate with groups of business customers to make further improvements. The focus put by the company on multi-device experiences allows the IT company to design new workplace experiences, such as hand-held management applications. Work providing tasks to an employee's smartwatch and augmented reality experiences guiding a maintenance technician during a field repair.

This is a good time to focus on specific markets such as the forces of order, retail and transportation, which are in dire need of new devices. Airlines and trucking companies are also replacing rugged laptops and handhelds. Samsung has made significant progress in these markets. For example, Samsung Galaxy Note10 devices are certified to work on FirstNet, the communication platform for public safety in the United States. In addition, Knox has five US government certifications that allow Samsung devices to be on the government approved purchase list. Samsung also has partnerships with companies such as ScandIt for barcode scanning to help retailers and manufacturers replace obsolete equipment and Trimble for fleet management in logistics.

While Samsung is gaining markets in these markets, much remains to be done. The investments in DeX, KNOX and the partnership with Microsoft will keep Samsung on the list of candidates for business mobility. However, market education for business customers is essential. Vertical sector software partnerships and sales expertise in the sector are essential conditions for winning digital transformation activities. Samsung needs to go further in creating vertical sectoral solutions if it wants to dislodge Apple. Continued investment in security and privacy is essential for individual customers and businesses. HE. Leaders also want suppliers to build and support a specific smartphone, tablet and PC model. for several years. Finally, Samsung needs to ensure the establishment of global partnerships for the repair, replacement and service center of peripherals for multinational companies.

Overall, we are in the fourth wave of the business mobility market. However, in many ways, the battle for market share of business mobility is still in its infancy. Many companies have gone digital but have not optimized applications and processes for mobile work. Samsung has the majority of components to succeed in the enterprise market. However, it must continue to invest in creating a set of procedures and solutions that meet companies' expectations for software releases, device rates, partnerships, and support. The appliance market is ripe for another transition. It will be interesting to see which suppliers will earn with the I.T. company in 2020.

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The world-class innovation and user experience are two of the most difficult elements to exploit for any technology provider. Smartphone manufacturers have been chasing this Holy Grail for decades and have succeeded in many ways. However, innovation and user experience (UX) are not immobile. Bright screens, camera enhancements, and voice assistants are examples of improvements that are now considered table issues. Increasingly, the battlefield of innovation is moving towards the elusive notion of user experience.

Although hardware innovation continues to be needed, it is software innovations that create differentiation. It is in this spirit that I attended the recent Samsung Galaxy Note launch event. Samsung has launched new products on all of its mobile platform in the weeks leading up to the event. While the invitation featured the range of Samsung Note smartphones, the content of the event featured a myriad of hardware innovations ranging from smartphones to tablets, handhelds and smartwatches . For example, featured products include the Samsung Tab, Galaxy Book and new smartphones.

The company then launched two Galaxy Note smartphones during the event. The new Note family offers two screen sizes, each with a stylus S. The smaller of the two devices, Note 10, offers consumers a 6.3-inch Infinity cinematic screen while the Galaxy Note10 + features a larger screen. 6.8 inches while maintaining a size similar to that of the previous generation.

The Galaxy Note line, with its S Pen Pen, is aimed at consumers who attach importance to productivity and creativity on a platform. The Note family combines the S stylus, a long-lasting smart battery and SuperFast charging features that offer a good balance of useful innovation at the right price. In a saturated market, it is logical for Samsung to focus on capturing latent demand from consumers who want a smaller device with S-pen capabilities. However, it's difficult for smartphone manufacturers to differentiate between different platforms. of smartphones. At this point, I think we have reached the limit of micro-segmentation with the Samsung line.

DJ Koh: The foundation of trust is the innovation of experience

Samsung is known for its hardware innovations, such as the Galaxy Fold with a foldable screen. Samsung's events have increasingly emphasized software innovation. DJ Koh, president and CEO of Samsung Electronics, has used his time on stage to discuss innovation through the experience. The S-pen pen software updates provide examples of experience innovation in the Samsung wallet. Software enhancements, such as converting handwritten notes to text and the ability to export text to other non-Samsung applications, such as Microsoft Word, improve the usability of the platform. In addition, aerial actions offer new experiences by allowing a person to control certain functions such as zooming in or tilting to the rear camera by performing specific gestures with the S Pen.

The multi-device experience was a key theme of the event. With Samsung DeX software and a USB cable, a person can connect a Samsung smartphone to a laptop. or Mac and use their favorite mobile applications with a mouse and keyboard. DeX also allows the user to drag and drop files between devices. Efficiently, you can use your existing hardware as a docking station for your smartphone and you can transparently use both a smartphone and a laptop. applications.

Another example of software innovation for the Galaxy Note10 is a feature called Link to Windows. This feature allows a person to connect to Windows 10 P.C. with a quick panel click. To do this, the user can view notifications, send and receive messages and review recent photos without stopping to look at his phone. Samsung DeX offers experiences that a consumer finds useful in his personal and professional life. For example, you can add a presentation file to your smartphone and access it easily by connecting to the meeting room monitor.

If you have a phone with an S pen, you can use the stylus to easily navigate the slides on your phone. You can also use DeX mode to display an application on a monitor while you are viewing a different application on your smartphone. A user can open multiple windows at once, drag a photo into an email, and right-click for more features. The old phrase of a P.C. in your pocket comes alive with these new software experiences.

The latest software offerings enable a seamless multi-device experience on mobile and mobile devices. One important thing to note is that we have been discussing the concept of multi-device for centuries, but multi-device services only worked if you bought everything from a single provider. Further integration with Microsoft offers the opportunity to change that. In case anyone doubts his commitment to the partnership, General Manager Satya Nadella took the floor to talk about new experiences. Nadella does not have many people on stage, which means that it is a serious partnership.

Samsung also has the opportunity to offer richer experiences by integrating its strategy to its vast portfolio of devices such as T.V.s and smart refrigerators and will likely discuss it at its upcoming Samsung developer conference. These are the seemingly simple types of software features that define a new level of simplicity and usability. The Android ecosystem is known for its rich customization but its complexity. It is good to see that Samsung offers ease of use between stacks of software from the Samsung, Android and Windows ecosystem.

The battle for growth

These software innovations will keep Samsung at the top of the list, but you have to wonder if these software innovations are enough? In a market where smartphone growth requires stealing market share, Samsung has the largely untapped advantage of being a consumer brand, also suitable for business. In fact, the corporate market could be his secret weapon against Apple. By delivering innovative software that supports consumer and business users, Samsung can compete more effectively with companies that bring their own devices. In addition, Samsung has the opportunity to win contracts by replacing special devices, such as portable barcode scanners and public safety radios, with smartphones and tablets.

It takes a combination of industrial design, sophisticated device portfolio and frictionless security to win the hearts and minds of enterprise mobility buyers. By all accounts, Samsung products meet these requirements. It offers a wide range of devices ranging from smartwatches to computers. The hardware and software of Samsung smartphones, tablets and mobile devices comes with built-in KNOX mobile security. KNOX offers several layers of protection against the chip through the software, relieving the company I.T. security fears associated with the Android operating system.

In addition, many enterprise customers are looking for the ability to suggest product features. Customization can be as simple as configuring it with a security profile or as complicated as transferring a specific port to a particular zone. Samsung is renowned for being a company willing to collaborate with groups of business customers to make further improvements. The focus put by the company on multi-device experiences allows the IT company to design new workplace experiences, such as hand-held management applications. Work providing tasks to an employee's smartwatch and augmented reality experiences guiding a maintenance technician during a field repair.

This is a good time to focus on specific markets such as the forces of order, retail and transportation, which are in dire need of new devices. Airlines and trucking companies are also replacing rugged laptops and handhelds. Samsung has made significant progress in these markets. For example, Samsung Galaxy Note10 devices are certified to work on FirstNet, the communication platform for public safety in the United States. In addition, Knox has five US government certifications that allow Samsung devices to be on the government approved purchase list. Samsung also has partnerships with companies such as ScandIt for barcode scanning to help retailers and manufacturers replace obsolete equipment and Trimble for fleet management in logistics.

While Samsung is gaining markets in these markets, much remains to be done. The investments in DeX, KNOX and the partnership with Microsoft will keep Samsung on the list of candidates for business mobility. However, market education for business customers is essential. Vertical sector software partnerships and sales expertise in the sector are essential conditions for winning digital transformation activities. Samsung needs to go further in creating vertical sectoral solutions if it wants to dislodge Apple. Continued investment in security and privacy is essential for individual customers and businesses. HE. Leaders also want suppliers to build and support a specific smartphone, tablet and PC model. for several years. Finally, Samsung needs to ensure the establishment of global partnerships for the repair, replacement and service center of peripherals for multinational companies.

Overall, we are in the fourth wave of the business mobility market. However, in many ways, the battle for market share of business mobility is still in its infancy. Many companies have gone digital but have not optimized applications and processes for mobile work. Samsung has the majority of components to succeed in the enterprise market. However, it must continue to invest in creating a set of procedures and solutions that meet companies' expectations for software releases, device rates, partnerships, and support. The appliance market is ripe for another transition. It will be interesting to see which suppliers will earn with the I.T. company in 2020.

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