Mars Wrigley Launches Limited Edition Zero-G SKITTLES® To Commemorate The Brand’s First Trip To Space, Creating Better Times And More Smiles For Alien Travel

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NEWARK, New Jersey, July 22, 2021 / PRNewswire / – Just after SKITTLES® left Earth’s atmosphere for the first time earlier this week, the brand is delighted to announce the creation of a new, limited-edition Zero-G Pack. Tried and tested in space, we can guarantee that our product actually floats when you are there.

Designed for all of your extraterrestrial and terrestrial journeys, the new Zero-G pack features intergalactic foil wrapping and is filled with the blue and purple candies you know and love from the brand, along with pineapple, passion and love. raspberry. Berry punch.

Mars Wrigley launches Limited Edition Zero-G SKITTLES® to commemorate the brand’s first trip to space, creating better times and more smiles for alien travel.

“SKITTLES is always looking for ways to surprise fans, earthlings and aliens, with shocking innovation,” said Fernando Rodrigues, Mars Wrigley Senior Brand Manager for SKITTLES. “We are excited to provide better moments for fans by marking SKITTLES ‘first trip to space with limited edition packs and we look forward to pushing the boundaries of confectionery space exploration.”

Fans should follow @Skittles for how they might get a chance to get their hands on the Limited Edition Zero-G Packs later this summer. As part of the brand’s expansion into alien tailoring, SKITTLES is proud to donate to the Smithsonian’s National Air and Space Museum to inspire the next generation of innovators and explorers.

For more information visit @SKITTLES on Twitter, Instagram and Facebook or use #SkittlesinSpace to join the conversation.

ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow begins with the way we do business today. This idea is central to what we have always been as a global family business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to having a positive impact on the world around us.

In our diverse and expanding portfolio of confectionery, food and pet care products and services, we employ 125,000 dedicated associates who are all moving in the same direction: moving forward. With $ 40 billion in annual sales, we produce some of the world’s most popular brands including DOVE®, EXTRA®, M & M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL ™, WHISKAS®, COCOAVIA® and 5 ™; and care for half of the world’s pets through our nutrition, health and service businesses, including AniCura, Banfield Pet Hospitals ™, BluePearl®, Linnaeus and VCA ™.

We know that we can only truly be successful if our partners and the communities in which we operate are also thriving. The five principles of Mars – Quality, Responsibility, Mutuality, Efficiency and Freedom – encourage our Associates to act every day to help create a world of tomorrow in which the planet, its inhabitants and its animals can prosper. The Mars Compass, inspired by the Economy of Mutuality, makes it possible to measure the progress of the company in the service of its raison d’être; The world we want tomorrow starts with the way we do business today.

For more information on Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

THE SOURCE Mars Wrigley

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